Content marketing remains firmly planted near the top of most brands’ priorities these days. Organizations are weighing their options and trying to figure out what their next step should be. Do they grow their own internal content capabilities and do some trial and error — getting it right is going to require a significant investment in a number of different resources. Or, do they take the less risky route and turn to one of their external agencies to see what they can learn? Well, let’s take a look at the facts.
While the evolution of the Internet and social media is a great thing, it has brought with it the unfortunate side effect of enabling brands to devise some very suspect content marketing activities. Read more