This post was first published by Stephanie Jackman on March Communications’ blog PR Nonsense.
Having one to two weeks before an announcement drops truly makes the job of a tech PR professional easier, and it allows us to secure quality coverage with our clients’ key messaging. With pre-pitching, we can identify compelling headlines, deliver the right angles of the story to the right journalists, and have our spokespeople jump on the phone with media targets, which is truly invaluable.
Here at March, we like to take a similar approach in the weeks leading up to a client’s appearance at a conference. We reach out to media and analysts one month in advance, and we offer them the chance to schedule conversations with our clients at the show before their calendars fill up. It often makes for a very busy conference for our spokespeople – but ultimately, a very happy client. Read more