In 2014, the start-up, Luca, led by the former editor of Afisha magazine, Eugenia Kuyda, became the first Russian start-up participating in one of the most prestigious business incubators of the Silicon Valley – the legendary Y Combinator. Every year, more than 30,000 companies from all over the world send their application to participate, but only 100-200 are selected for the program. YC has a history of providing a spring board for companies like Airbnb, DropBox, Reddit, and many others. Surely, this accelerator invests small amounts of money for the development, but, more importantly, its support of companies serves as an endorsement for investors from around the world.
Last week Josep M. Iglesias from Barcelona gave us some impressions on current trends in the PR market in Spain. This time Sergej Trofimenko reports on the situation in Russia:
1. How did the global recession affect the demand for PR in Russia in 2013?
It is interesting but the world recession has not taken Russia to its strong hands yet. The total volume of PR services in Russian has reached 1, 1 billion US Dollars in September 2013. This was calculated by W-City community research and “Social logistic” laboratory.
If we are talking about recent figures in advertising, they show a 12 percent growth compared to the same period in 2012, and now it has a market volume of about 4, 8 billion US Dollars. Within the whole advertising market, internet advertisement was the strongest trend with even 30 percent growth. Which, on the other side, comes as no surprise, since for example 25 million people are visiting “vkontakte.ru”, one of the most popular social media resources in Russia, every day. This is good news! Read more
GlobalCom PR Network
GlobalCom PR Network is a group of Public Relations and Marketing Communications agencies with 70 Offices in 60 countries worldwide. As an association of independent agency teams with a proven track record in their domestic countries our clients benefit from our local expertise and international presence. With more than 1,400 experienced PR consultants, GlobalCom PR Network is working as a global operating network. Our overall goal is to provide clients with the best, most cost-effective approach to multi-market PR.
Most recent Posts
- AFRICAWIRED – COMMUNICATION SERVICES ACROSS INDUSTRIES AND BORDERS14. March 2019Africawired – a division of […]
- Public Link – Our new brand identity12. March 201916 years of Public Link is […]
- Planet PR changes into Planet Partners7. March 2019After 12 years on the market, […]
- GlobalCom Goes Exotic – An Ingenious Embrace (New Member Announcement)6. March 2019Our GlobalCom PR Network […]