Traditional marketing tactics are geared towards achieving short-term objectives in many cases. Although direct mail and billboard advertising can still bring in new customers, they are no match for digital marketing in most cases when it comes…
https://www.gcpr.net/wp-content/uploads/2021/06/Unbenannt-1.jpg319815Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2021-06-08 14:10:072023-12-04 11:15:40Technology Application in Modern Marketing
This blog post is published by Markus Engel, Communication Consultants
Have you heard of SEO? Of course, you have. Search engine optimization has been around for a while. Optimizing your website, to increase its online visibility in a web…
https://www.gcpr.net/wp-content/uploads/2018/03/Blog_gcpr-notebook-seo-tags_CC-e1520163872100.jpg324484Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2018-03-04 12:43:472020-08-10 18:30:09SEO: Mind your reader
Content marketing remains firmly planted near the top of most brands’ priorities these days. Organizations are weighing their options and trying to figure out what their next step should be. Do they grow their own internal content capabilities…
https://www.gcpr.net/wp-content/uploads/2016/11/content-marketing.jpg8531280Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2015-12-08 22:05:062021-11-23 18:08:50Public Relations is ahead of its (content marketing) time
The March team recently sat down for a search engine optimization (SEO) training boot camp with startup marketer and SEO consultant drew Wallace (the lowercase “d” is intentional and drew’s personal preference) to discuss how to better…
https://www.gcpr.net/wp-content/uploads/2013/07/seo_opt.jpg7491200Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2015-04-14 18:45:552024-03-18 16:47:313 Simple Tips for Effective SEO
Recently, Reuters discovered that Google quietly changed its algorithm to increase the prevalence of press releases in Google News search results, which presents a tremendous opportunity for organizations to more widely raise awareness for their…
https://www.gcpr.net/wp-content/uploads/2013/07/seo_opt.jpg7491200Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2015-03-31 17:49:172020-08-10 18:50:55Don’t Call It a Comeback: Google Just Made Press Releases More Valuable
Google has essentially become the Gamemaker of “The Hunger Games” and every piece of content is a Tribute trying to survive the search environment. With a sweeping change to the search engine’s algorithm, Google can instantly transform…
https://www.gcpr.net/wp-content/uploads/2014/12/hunger_games_opt.jpg9461900Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2014-12-09 09:00:562021-11-23 18:06:12How Social Media Can Help You Survive the SEO Hunger Games
It isn’t “new” news any more that Google’s Panda 4.0 caused the SEO visibility of press releases to drop considerably, but companies are still working to adjust PR strategies. The silver lining is that the increasing emphasis on original…
https://www.gcpr.net/wp-content/uploads/2013/07/seo_opt.jpg7491200Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2014-08-05 18:39:552021-11-23 18:30:444 Ways to Go Beyond the Press Release in a Post Google Panda World
Ray Kurzweil, Google’s ex director of engineering, told the Wall Street Journal earlier this month that the future of online search is a new, unexplored frontier. Google will eventually refine its algorithms so that the search giant can “actually…
https://www.gcpr.net/wp-content/uploads/2014/04/google_search_opt.jpg12671900Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2014-04-08 09:00:122020-08-10 19:14:58How Is Semantic Search Restructuring the Content Marketing Landscape?
Search engine optimization (SEO) isn’t rocket science. In fact, now that Google has encrypted the referring keywords that companies used to track, SEO strategies have become as much about art as about science. Strategic placement of keywords…
https://www.gcpr.net/wp-content/uploads/2013/07/seo_opt.jpg7491200Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2013-12-10 23:09:532020-08-20 11:42:025 Fast and Easy SEO Strategies for Your Blog
In what may be the single biggest debut belly flop in internet history, the healthcare.gov website continues to struggle with intermittent outages, an inability to handle peak usage and critical breakdowns at key points.
Put aside the politics…
https://www.gcpr.net/wp-content/uploads/2013/11/web-developers-coding-software_opt.jpg5261200Wibke Sonderkamp (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngWibke Sonderkamp (GlobalCom)2013-11-25 19:59:072022-05-24 18:34:56Failure to Launch: 6 Tips for a Better Website Development Experience
Richard Fogg, Managing Director of CCgroup
“PR Geek Factory Outrage” screamed the TV headlines. Images of a Matrix-style cloning facility flashed on the screen, where dozens of half-formed men and women PR geeks were being synthetically…
https://www.gcpr.net/wp-content/uploads/2014/04/public_relations_1200_opt.jpg8001200Richard Fogg (CCGroup)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngRichard Fogg (CCGroup)2013-11-08 16:50:542020-08-20 13:08:13Five flavours of geek the PR industry can’t do without
Recently, one of my colleagues circulated an article that caught my attention: Did Google Just Kill PR Agencies? In this article, veteran tech reporter Tom Foremski discusses Google’s updated Webmaster rules, particularly with regard to link…
https://www.gcpr.net/wp-content/uploads/2013/07/seo_opt.jpg7491200Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2013-09-10 16:04:492020-08-20 13:09:34Google’s Updated SEO Guidelines [2013]: A Threat to PR? Not So Much
