This post was first published by Erica Frank on March Communications’ blog PR Nonsense.
Poor Research in Motion (RIM). The maker of BlackBerry, now re-branded and actually going by Blackberry instead of RIM, has had a bit of a rough go lately. Not nearly as “hip” as other smartphones, the BlackBerry was always seen as the black sheep of the smartphone family – not very sleek, efficient or cool. Although I am an iPhone user now, I actually really enjoyed my BlackBerry. I would never consider trading in my iPhone now, but I know I was one of few who felt positive about the BlackBerry a couple of years ago.