This post was first published by Madge Miller on March Communications’ blog PR Nonsense.
Executives go through media training, which is like saying the sun rises and sets. A senior PR person will show up, video camera in-hand, to capture every stutter and awkward tic as the trainee struggles with the presence of the camera and the existential dread caused by the word bridging. The next time someone shows up to media train you, give the video camera the hand and just say no.
In the modern media landscape, training in how to interview via webcam is much more useful.
Why? Read more