For the first time last summer we looked at the topic of e-Reading, and shared our agency’s discussion “eReader versus Book” on the blog with you.
Meanwhile, the majority of us got into e-Reading – even though almost all of us continue to read books on the side. However, the variety of devices has significantly increased since last year. Today, both Amazon and our client Kobo are bringing out new products.
Kobo from Canada is launching three new devices today:
Kobo Glo – an e-Ink e-Reader, which is front-lit (finally putting to rest the typical male question: “if it doesn’t light up, how can you read in the dark?”)
Kobo Mini – including all major features of the “bigger” e-readers, but suitable for every coat pocket
Kobo Arc – an Android 4.0 multimedia tablet for book lovers who for forego e-Ink, instead wanting one device that will let them use films, TV series, music, internet and much more, alongside their books.
Aditional information on the new devices can be found at www.kobo.com or on the web.
The question now is what kind of reader you are: a traditionalist with a fondness for paper? Are you fan of e-Ink, looking for comfortable digital reading that won’t hurt your eyes – with an entire library in your bag? Do you prefer mini devices that fit into one hand? Or are you a multimedia kind of guy?
Your GCPR Blog Team