In an infographic, Dan Zarrella recently showed that “contra-competitive timing”, or publishing new content when there is less noise to compete with, can help your messages gain greater visibility. On Twitter, for instance, he found that tweets published on the weekends and during the afternoons had higher click-through rates than those that went live during the week or in the morning, respectively. But like Dan said, “This isn’t to say that you should only publish [at the least popular times], but that you should experiment with off-peak posting and see how it works for your brand.”
One option to help you determine when to get the best level of Twitter engagement based on your specific follower base is Timely, which was recently recommended by Sarah Evans. In the image below, the site showed that a good portion of my tweets could have garnered greater attention if distributed around 1-2 p.m., for example. What’s interesting to note is that as your twit-base grows, Timely will adjust its analysis and recommendation of when to schedule and post content. Have you given the tool a try?
For more resources on the best time to tweet, check out these posts from Tweet Smarter, Adverblog and Mashable. Also don’t forget to visit our Social Media Tool Academy for information about how Twitter and other trends, tips and technologies can be applied to PR campaigns.
This post was first published by Beth Brenner on March Communications’ blog, PR Nonsense, and may be viewed here.