Public Relations for Interface
Interface leads worldwide in the design and manufacture of carpet tiles. The company founder, Ray Anderson, declared an ambitious strategy for sustainability back in the 90s. The goal is for the company to leave a positive environmental footprint by the year 2020.
“It is a mountain higher than Everest,” said Anderson in describing the seriousness of the challenge. Interface is presently following a 7-point plan and bundles all activities under the claim „Mission Zero“.
public link succeded in its pitch in 2011 and has since served Interface as PR agency for Germany, Austria and Switzerland. The main activities include communications directed toward architects, designers, interior fitters, and facility managers. We play an important role in this, assisting the launch of new collections, accompanying trade fairs and other events, as well as placing speakers on relevant platforms.
In addition to design and architecture topics, communications concentrate on informing stakeholders of the comprehensive sustainability strategy of Interface. Characteristic of the intense cooperation is a lively exchange with the international team and agencies throughout the world.
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