Sissi Rossi S.r.l. was founded in 1993 by Beatrice (Sissi) Rossi and her husband Massimo Betocchi. The business quickly established itself in the premium market. Since 1999 Sissi Rossi has designed the “sissirossi” range of bags and accessories. The company is now based in Milan.
The collections are available internationally, including two dedicated shops in Tokyo and in selected boutiques and department stores worldwide. The sissirossi brand has since been acquired by the Italian company Alviero Martini S.p.A.
As the Berlin-based lead agency, public link developed an integrated PR campaign, whose core communications platform was the first ever Temporary Store for sissirossi worldwide. The creative partnership of radical future and Hamburg artist Swen Kählert created a place for art in Berlin where the sissirossi bags became an integral part of a three-month creative process.
In addition to marketing the pop-up store with event PR, media relations and viral campaigns, the focus of the work lay in targeted addressing of the trade press and fashion, women’s and lifestyle media within the scope of press days, trade fair exhibitions and the initiation of photographic shoots.