Public Relations for Solar Century

Challenge
Blackfriars Bridge is set to be the largest solar bridge in the world. The 4,400 solar modules atop the bridge will cover a substantial 6,000m2 when completed. The array will create a staggering 50% of the electricity needed for the day-to-day running of the new sustainably constructed Blackfriars railway station.

Creative
Both Panasonic and Solarcentury view Blackfriars Bridge as a landmark project.  Solarcentury, as installers, face the challenges of a long and complex construction, due to building over water and in one of the busiest urban areas in the world. Panasonic were tasked with providing highly efficient solar panels capable of producing excellent output. Whilst a Network Rail refurbishment, it was vital to maximise Solarcentury and Panasonic’s visibility to a business and consumer audience interested in the role and benefits of solar power.

Consequence
CCgroup achieved coverage for Blackfriars Bridge in many target publications, including BusinessGreen, Solar Power Portal, Eco Builder, and Inhabitat. The news was also featured in The Guardian, ITV News, and the London Evening Standard. Most importantly, we gained visibility for Panasonic and Solarcentury and ensured their story was told.