English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

Is Radio a Good Method of Advertising Today?
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Is Radio a Good Method of Advertising Today?

Companies pumping a large amount into the marketing budgets, with the sole aim of engaging prospective clients... Yearly, most companies hunt for effective marketing channels. Mostly, radio advertisement is more ideal for local businesses…
Modern Marketing
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Technology Application in Modern Marketing

Traditional marketing tactics are geared towards achieving short-term objectives in many cases. Although direct mail and billboard advertising can still bring in new customers, they are no match for digital marketing in most cases when it comes…
Dos & Don’ts Of Social Media Marketing
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Dos & Don’ts Of Social Media Marketing

Social media marketing has become an essential part of any company's advertising campaign. With the wealth of benefits it can have, a business could miss out on a significant amount of sales without it. The dos and don'ts of social media marketing,…
Pros and Cons of Facebook Adshttps://www.bigstockphoto.com/de/image-405636794/stock-foto-russia%2C-st-petersburg%2C-8-december-2020-facebook-largest-social-networking-site-in-the-world-on-the-s
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Pros and Cons of Facebook Ads

As the saying goes, "If you’re not online, then you don’t exist”. This can be said about businesses that don't leverage the many advantages of social media in marketing. Facebook is one of the most popular online networks. Because of its…
Trends in artificial intelligencehttps://www.bigstockphoto.com/de/image-379883593/stock-vektorgrafik-ai-robot-cyborg-running-on-screen-smartphone-in-hand-cybernetic-girl-accelerates-in-cyberspace-art
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Trends in artificial intelligence

Artificial Intelligence is a rapidly growing sector within technology that is expected to grow by as much as 42% up to the year 2027. The foundation of AI is machine learning with its algorithms that mimic and sometimes improve upon the human…
China’s largest social media platformhttps://www.bigstockphoto.com/de/image-312690478/stock-foto-tula%2C-russia-17-06-2019-wechat-on-the-phone-display
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China’s largest social media platform

WeChat is the center of China’s social media landscape, powering vast amounts of communications, content and commerce. The app boasts over 1.2 billion active monthly users and is often described as an "app for everything". Foreign brands interested…
Social Media Checklist
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Social Media Checklist Image Sizes 2021

90 percent of information transmitted to the human brain is visual. In addition, the brain processes images 60,000 times faster than text. Therefore, it is not surprising how important strong visuals are for PR, marketing, websites, and Social…
Micro-Influencer in 2021https://www.bigstockphoto.com/de/image-295234597/stock-foto-business-concept%2C-word-micro-influence-on-sticky-paper-over-beautiful-reverberation-gradient-backgro
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Relevance of Micro-Influencer in 2021

The Dilemma According to new research, despite their success and widespread usage in today's marketing landscape, few social media users purchase goods promoted online by influencers, and most actively avoid sponsored posts that seem uninformative…
Influencer Marketing Relies on Authenticity
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Influencer Marketing Relies on Authenticity

It is no secret that social media influencers have become important figures in our communities. With sometimes millions of eyes on their daily posts, influencers have the power to push trends, create change, and strengthen brands. Utilising…
Weltfrauentag: Gleichberechtigung im BerufslebenBigstock
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International Women’s DAY: 5 insights on work-life equality during the year of the pandemic

March 8 is the International Women's Day (IWD) 2021. Together with Talent Management expert SumTotal Systems we have taken a look at developments and analyses made over the past 12 months to determine how the pandemic affected gender equality…
There is no vaccine for fake newshttps://www.bigstockphoto.com/de/image-358742228/stock-foto-fake-news-coronavirus-on-red-background-fake-news-mobile-concept
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There is no vaccine for fake news

Last March, as we entered the very first lockdown, we published a timely blog on practicing responsible PR in an ‘infodemic’, as a response to warnings about ‘fake news’ from the World Health Organisation. WHO director-general, Tedros…
How to Turn a Crisis into an Opportunity for Success?
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How to Turn a Crisis into an Opportunity for Success?

The economy, way of working and overall way of life were challenged and changed during the pandemic. Some of those changes are here to stay, especially those related to everyday work. According to the BBC online working will bring flextime working…