English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

inclusion of people
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Diversity, Equity, and Inclusion – growing interest but lack of guidelines

December 3rd is the International Day of People with Disabilities. The interest in creating more inclusive environments is at an all-time high, but at the same time, there is a lack of praxis-oriented guidelines – especially with regards to…
Video Killed the Meeting Star
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Video Killed the Meeting Star

Yeah, those were the days. Everything about the first COVID wave and the lockdown was new. But we were concerned and committed to our jobs. Now we’re in a second wave and in a second lockdown. Worldwide there’s still a lot going on in the…
Gone are the days of user vicious technology
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Gone are the days of user vicious technology

In bygone days, information technology could be user vicious. Picture this: on The Australian, newspaper I spend four hours designing and editing a broadsheet-sized page. Then I press a wrong key and see screen after screen vanishing, never…
What to keep in mind when doing B2B PR in Vietnam?
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What to keep in mind when doing B2B PR in Vietnam?

With focuses on business clients, B2B PR decisions are made based on rational decisions rather than emotional ones. Understanding who the customers are is the key to the B2B model. Therefore, in-depth market research is a prerequisite step that…
Agency pitching: How to win the bid?
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Agency pitching: How to win the bid?

Pitching has always been the top-of-mind challenge for agency executives, with loads of contenders and only one winner. The client’s decision might depend on both objective and subjective reasons. Although PR agencies may not be able to influence…
Board Directors
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Newly Appointed Board Directors

GlobalCom PR Network (GCPR), an alliance of 80 public relations agencies in more than 100 countries, is delivering even greater strategic value to companies looking to expand their global footprint, with the appointment of two new Managing Directors…
Brands and their responses to social issues
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Brands and their responses to social issues

Corporate social responsibility (CSR) nowadays does not translate only into charity, donation or large-scale programs. The new generation of consumers requires businesses to respond and react promptly to major social issues.To speak…
Effective tools to evaluate bloggers
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Effective tools to evaluate bloggers

It is no secret that these days influencers have a huge impact on the target audience. It seems that most of the companies have already formed an idea about different evaluating tools when they work with bloggers. Unfortunately, some of them…
Technology transformation during COVID-19
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Technology transformation during COVID-19

During the COVID-19 pandemic, technology is repeatedly mentioned as a solution in the work-from-home season. But is it the answer to all trouble? During #socialdistancing, online platforms that support online meetings and working especially…
Project
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Project “Kaufland school of fruits and vegetables”

GlobalCom PR Network member and Croatian Public Relations agency, Abeceda komunikacije with the project Kaufland school of fruits and vegetables 2019/2020 entered this year´s finals of the prestigious Golden World Awards 2020 in the Corporate…
Old School Communication or a Maltreated Discipline?
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Old School Communication or a Maltreated Discipline?

It’s still alive! When I first discovered the light of the marketing universe many years ago, the term B2B PR seemed bigger and brighter to me. To be sure, in our fast-moving marketing world, one trend chases the other down main street. You’ll…
Coronavirus epidemic: Public relations when the public is out of sight
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Coronavirus epidemic: Public relations when the public is out of sight

The Coronavirus crisis is turning the metropolitan areas bustling day and night into desolate places. When people remind each other of #socialdistancing and moving their presence to online channels, traditional and offline communications methods…