English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

The Israeli medias impact during the COVID-19 crisis

The Israeli media had and still has a significant impact on the public, mainly due to the traditionally high consumption of news as well as other content by the Israelis, who love to be “in the know”. This is true to both the older audience, which watches TV and reads the printed newspapers, as well as to younger people who receive the information from the social networks: Facebook, Instagram, Twitter, and more.

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World-class: why we rate so highly in the PR game

Last week, my deluge of overnight emails included one that looked suspicious.  I came very close to deleting it.

It appeared to come from the IT industry’s respected Forrester Research, proposing the ridiculous idea that our agency was among the best in the world!  I took a second look, then a third.

PR Deadlines had indeed been chosen as one of the world’s best channel-focused PR agencies. Since we had not been interacting with Forrester, this came as a complete surprise.

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World-famous tools for online events

Choosing the online format for corporate meetings and large conferences has many advantages. The geographical issue disappears and it becomes absolutely unimportant in which cities all the participants of such an event will be located. This allows you to save on business trips for employees and speakers and attracts new partners who previously could not get to the conference venue due to the lack of time, high cost or a significant distance. “Online” greatly facilitates the format of the event: so all participants can be on time at their computers, and there is no need to follow a strict dress code while not suffering the main thing-content. Due to the use of audio and video modes, your audience will be able to perfectly assimilate the broadcast material. Finally, now many platforms allow you to automatically save the desired content which saves you from the hassle of transmitting information to everyone after the fact. Specialists of the Communication Agency 4D (Russia) have prepared the presentation of the world-famous tools for online events.

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During the past weeks we have published several of posts on how the Covid-19 related measurements have influenced our business lives, have accelerated trends such as the progressing digitalization and virtual events, triggered changes in social media management and the need for cost effective PR support.

The team of Statista has now summarized trends and changes in our every-day life in an animated infographic. The isometric-style illustration covers trends from remote work and learning to online purchasing habits and video gaming activities.
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Social Media Management in the Age of Coronavirus

Can you guess what the most blocked keyword in the world currently is? Unsurprisingly, it’s coronavirus. COVID-19 is upending life as we know it, making the new normal anything but. Everyone, brands included, is adapting to a world that’s less familiar and comfortable. Already challenging, brand management is now like dancing on a tightrope.

As unlikely as it seems, there’s a unique opportunity underlying the awfulness of today’s pandemic. Now is the time to pause, reevaluate strategies and plans, and react nimbly to the transformed communications landscape.

With social distancing in place around much of the globe, social media’s use is skyrocketing, with 66 percent of users projecting increased time spent on social platforms. With breakneck coronavirus-induced shifts in everyone’s day-to-day reality, forging meaningful connections that have a lasting impact means reimagining strategies and tactics for the time being, if not the long-term. Though that sounds challenging, it is doable. But, how and where do you get started? These recommendations will help you to realign for the current environment.
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New formats that will help to make your online events more interesting

In the context of a pandemic, a number of people experience tremendous stress. Borders are already closed, vacations and plans are disrupted and information storm is constantly attacking. A corporate event will help your employees to distract themselves, relieve anxiety, see each other, unite and ultimately increase their productivity. We are sure that this will benefit your company. Specialists of the Communication Agency 4D have prepared several options for organizing the remote corporate events.

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How Social Distancing is Changing Social Media

Over recent months, we have seen dramatic changes in people’s lives and routines around the world. With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms unlike ever before, in an effort to keep us connected and entertained. Innovation in content creation coupled with creative features being rolled out on platforms themselves is contributing to this shift in the way in which social media is being used. Here are a couple of things we’ve noticed:

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Starting May 2020, EloQ Communications launches free consultation services for start-ups and SMEs. This new service aims to help companies identify marketing and communications opportunities to promote business within their budget. The service is suitable for Vietnam-based companies or international companies who wish to operate in the Vietnam market.

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Digital Industry: Continuously Optimizing Processes

Industry 4.0 and IIoT are more than just cryptic letter sequences. The terms stand for topics that concern everyone – businesses as well as consumers. About their meaning for companies and communicators.

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5G network from the angle of a PR expert

Technological innovations often provoke controversy and come across less favorable public perception. Resistance to the new has existed as much as human progress, but the rapid development and use of technology in the modern world deepens the issue of utility and safety. Fear about the introduction of the 5G network is, therefore, no exception. There have been protests against power lines, production of electric cars, construction of mobile towers, in the near and distant past. At their core was a concern for health and impact on planet Earth. It is therefore not surprising that the opponents of the 5G network organized a movement against it, whose activities, among other things, resulted in a global protest against the 5G network on 25 January 2020.

PR experts are facing a challenging task caused by skepticism and fears. How to introduce this technology and innovation based on the 5G network? Similar to other crisis communications, open and fully transparent communication on this issue is paramount. Read more