Since ChatGPT’s launch last November, public opinion has transitioned through three distinct phases: first intrigue, then excitement and now fear. It’s safe to say we were all impressed when OpenAI’s flagship project first displayed its…
https://www.gcpr.net/wp-content/uploads/2023/04/Blog-Post-Spreckley-scaled.jpg19202560Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2023-04-12 07:52:042023-05-25 11:21:18AI-generated fake news: what is the real threat?
On most days, companies will be able to avoid harsh public criticism. Corporate scandals are more of an exception, and getting really negative publicity in the media is quite unusual. But when it does happen, it can have dire consequences for…
https://www.gcpr.net/wp-content/uploads/2023/03/pr-and-crises.jpg5461300Michael Falk (Agera PR)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngMichael Falk (Agera PR)2023-03-14 12:33:292023-03-14 18:03:44Can corporate scandals be averted? With good PR they can
Our colleagues Markus and Rebecca recently discussed if offices still match the zeitgeist, to what extent New Work influences the relationship to customers and how they imagine the workplace in twenty years. As co-founder of Communication…
https://www.gcpr.net/wp-content/uploads/2023/01/CC3-1.jpg5891000Wibke Sonderkamp (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngWibke Sonderkamp (GlobalCom)2023-01-30 15:31:112023-01-31 18:52:07„Home or Office?“ – a discussion about our Workplace today and in the future
The many ways in which technology can contribute to sustainability were very much a part of our 2022 communications and PR initiatives. Therefore, we asked our clients as well as industry experts and contributors to our CleanEnergy-Project “Which…
https://www.gcpr.net/wp-content/uploads/2023/01/c-fin.jpg9122400Wibke Sonderkamp (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngWibke Sonderkamp (GlobalCom)2023-01-13 10:20:072023-01-12 19:37:35Sustainability Trends 2023 – What Are Technology Experts Saying?
“PR agencies have an essential and positive role to play in environmental sustainability education and campaigning”, says Spreckley Partners’ MD, Richard Merrin.
As part of its wider mission to promote clients working towards a safe,…
https://www.gcpr.net/wp-content/uploads/2022/04/bigstock-134438840_CEP-1.jpg450900Wibke Sonderkamp (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngWibke Sonderkamp (GlobalCom)2022-04-22 14:49:262023-02-01 11:42:17Earth Day 2022: Essential role of PR for sustainability education
Companies pumping a large amount into the marketing budgets, with the sole aim of engaging prospective clients... Yearly, most companies hunt for effective marketing channels.
Mostly, radio advertisement is more ideal for local businesses…
https://www.gcpr.net/wp-content/uploads/2021/06/Unbenannt.png319815Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2021-06-25 14:15:312021-06-29 11:07:39Is Radio a Good Method of Advertising Today?
Traditional marketing tactics are geared towards achieving short-term objectives in many cases. Although direct mail and billboard advertising can still bring in new customers, they are no match for digital marketing in most cases when it comes…
https://www.gcpr.net/wp-content/uploads/2021/06/Unbenannt-1.jpg319815Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2021-06-08 14:10:072021-11-23 15:49:20Technology Application in Modern Marketing
Social media marketing has become an essential part of any company's advertising campaign. With the wealth of benefits it can have, a business could miss out on a significant amount of sales without it. The dos and don'ts of social media marketing,…
As the saying goes, "If you’re not online, then you don’t exist”. This can be said about businesses that don't leverage the many advantages of social media in marketing. Facebook is one of the most popular online networks. Because of its…
https://www.gcpr.net/wp-content/uploads/2021/05/Unbenannt-3.png319851Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2021-05-14 09:22:092021-05-22 13:22:19Pros and Cons of Facebook Ads
Artificial Intelligence is a rapidly growing sector within technology that is expected to grow by as much as 42% up to the year 2027. The foundation of AI is machine learning with its algorithms that mimic and sometimes improve upon the human…
WeChat is the center of China’s social media landscape, powering vast amounts of communications, content and commerce. The app boasts over 1.2 billion active monthly users and is often described as an "app for everything". Foreign brands interested…
https://www.gcpr.net/wp-content/uploads/2021/04/Unbenannt-2-1.png319851Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2021-04-30 14:52:412023-01-31 19:04:10China’s largest social media platform
90 percent of information transmitted to the human brain is visual. In addition, the brain processes images 60,000 times faster than text. Therefore, it is not surprising how important strong visuals are for PR, marketing, websites, and Social…
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