This is the second part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications.
Practicing public relations in times of stability is challenging enough, but what about when something goes wrong? That’s when crisis communication comes into play. Crisis communication as a subset of public relations is a fairly young practice in Vietnam. Just as companies and PR firms were beginning to learn out how to handle themselves in a crisis – using press conferences and official media statements – the rise of social media has left them scrambling, with some attempting to embrace social media while others stick to what they know. But making social media a central part of crisis response may be even more crucial here than many other places. Here are a few reasons why.