English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

How Social Distancing is Changing Social Media

Over recent months, we have seen dramatic changes in people’s lives and routines around the world. With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms unlike ever before, in an effort to keep us connected and entertained. Innovation in content creation coupled with creative features being rolled out on platforms themselves is contributing to this shift in the way in which social media is being used. Here are a couple of things we’ve noticed:

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Starting May 2020, EloQ Communications launches free consultation services for start-ups and SMEs. This new service aims to help companies identify marketing and communications opportunities to promote business within their budget. The service is suitable for Vietnam-based companies or international companies who wish to operate in the Vietnam market.

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Digital Industry: Continuously Optimizing Processes

Industry 4.0 and IIoT are more than just cryptic letter sequences. The terms stand for topics that concern everyone – businesses as well as consumers. About their meaning for companies and communicators.

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5G network from the angle of a PR expert

Technological innovations often provoke controversy and come across less favorable public perception. Resistance to the new has existed as much as human progress, but the rapid development and use of technology in the modern world deepens the issue of utility and safety. Fear about the introduction of the 5G network is, therefore, no exception. There have been protests against power lines, production of electric cars, construction of mobile towers, in the near and distant past. At their core was a concern for health and impact on planet Earth. It is therefore not surprising that the opponents of the 5G network organized a movement against it, whose activities, among other things, resulted in a global protest against the 5G network on 25 January 2020.

PR experts are facing a challenging task caused by skepticism and fears. How to introduce this technology and innovation based on the 5G network? Similar to other crisis communications, open and fully transparent communication on this issue is paramount. Read more

Improve your food and beverage business with PR

When having a food & beverage business a quality relationship with your customers and the media is just as important in any other business. To keep your business objectives, it is of extreme value to make you brand a topic in the masses, a conversation opener at any social event, because “nothing says loving, like something from the oven’”.

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Since the emergence of Industry 4.0 and internet revolution, sales and marketing methods have been changing. The new measures have replaced the traditional ones. Online marketing gradually grows while social media and e-commerce platforms now play an important role in promoting consumer awareness about products, brands and services of companies.

In Vietnam, 80% out of the country’s population stays online on their mobile devices for more than 2.5 hours, higher than many parts of the world. Meanwhile, browsing social media accounts for ¼ of their online time. Such figures influence the marketers to boost the internet-based advertising. Here are some fundamental principles to note for a successful digital advertising in Vietnam.

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6 tips for decentralised work with employees in the home office or in the field

Companies in Europe and around the world are facing major challenges due to the measures taken to contain the Corona virus pandemic, which forced many companies to close their doors. When employees are forced to work from home, organisations need to figure out how to stay engaged and functional in a fully digital mode. This applies not only to the current crisis, but also to companies that are increasingly switching to decentralised work and mobile workforces in the face of digitisation.

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Pr fake news infodemic

“We are not just fighting an epidemic; we’re fighting an infodemic. Fake news spreads faster and more easily than this virus and is just as dangerous.” – Tedros Adhanom Ghebreyesus, director-general of the World Health Organisation, 15/03/20

Practicing responsible and effective PR in the midst of a fake news ‘infodemic’ gives a whole new meaning to that well-worn industry phrase ‘going viral’.

After all, achieving virality, in the sense of delivering must-share news and content across readers and viewers’ social networks, has been, for the best part of the last twenty years, the Holy Grail of the PR industry.

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COVID-19 cost-effective PR

In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why?  Simply because someone at head office, 12,000km distant, chose to run with a multinational PR agency.

Their decisions overruled the preferences of clients’ Australian executives and their regional teams. Subsequently our former contacts (still friends) told us their media and social media exposure had plummeted – by more than 50 percent in two cases.

With the World Health Organisation announcing a coronavirus pandemic, economies are teetering on the brink of recession. So why pay more for less in the public relations sector?

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new member from Beijing China DAN Communications

GlobalCom PR Network is proudly introducing our new Chinese member to our family. The agency DAN Communications from Beijing will be our primary contact for China.

The agency, founded in 2018 by Fanny Peng and Amy Wang covers a wide range of areas such as strategic consultancy media relations, to spokesperson media training and crisis management. With more than 30 years of experience in marketing and communication, they are also specialized in helping clients develop social media strategies, creatíng content. They also help with conducting campaigns and enhancing engagement with target audiences as well as monitoring performance and placing ads.

With their unique style of service and a result-driven approach, DAN Communications supports both B2B and B2C sectors. They are covering technology, industrial manufacturing, automotive, professional service, travel and entertainment. Currently, they are working for Christie, Cirrus Logic, MVG, Sentons, Cirium, LiveRamp, Huaxia Film, Toyota and China Environmental Protection Foundation.

The GlobalCom PR Network is happy to have Fanny and her Team on board! We are looking forward to a fruitful business cooperation. DAN Communications is an official member of the GlobalCom PR Network.