BDC – Empower to Lead
Based in Lisbon with strong links to Spain and Brazil, BDC – Empower to Lead is an independent reputation management agency that develops communication strategies for multidisciplinary and multichannel platforms that create and add value to organizations.
Start with insight, end with impact is our lema.
In the age of noise communication, a good corporate reputation management goes far beyond the number or reach of publications on social media or press releases. Rather, it requires the development of a solid and permanent strategy with segmented content and interactions in accordance with the profiles to be reached and through the various communication channels.
A positive reputation strengthens the role of organizations and their leadership in the markets where they operate, attracts investors, generates relevant media coverage, prevents communication crises, attracts talent, and distinguishes itself from the competition.
BDC – Empower to Lead is made up of a team of senior consultants with diverse experience and training and a solid network in media, among the major public and private stakeholders. With a low profile positioning, based on transparency and respect for good practices, it is distinguished by the management of lasting and trustworthy relationships with its partners and interlocutors.
Our industries and expertise
Our client portfolio is diverse, but we have a large concentration of companies and brands in the tourism sector, an economic activity that accounts for 12% of Portugal’s GDP. We are also present in the commodities industry (water, energy), education (universities), associations (confederations, unions), consumer goods (beauty, health), etc.
Our services include Corporate PR, Consumer PR, Crisis communication, Public Affairs, Products & features placement, Influencer marketing (strategy, campaigns & activation), Media Trainings, News coverage, Opinion piece writing & placement, Media events and Media trips.