My Friday

My Friday is a dynamic, independent consultancy with a fresh approach: international strategic advisory that puts our clients at the very heart of everything we do.

In an uncertain world of misinformation and conflict, competing agendas, and noisy distraction, organisations are struggling to cut through. It’s not only about being heard – it’s about being listened to, about engaging hearts and minds. That is why we believe that successful advocacy is built around engagement. That means having a deep understanding and appreciation of what motivates and drives stakeholders.

With a laser focus on the power of human relationships, we build bespoke, integrated strategies that meaningfully engage stakeholders, create cut-through, and shift the needle of influence and impact for our clients. To be able to craft strategies that address their concerns, engage minds, and move hearts.

Based in both Brussels and Brasília, we take a truly international perspective, working with clients from around the world to engage stakeholders across different jurisdictions. Our ten-strong multinational team collectively speaks a dozen languages and has been steadily growing since the business launched in September 2024.

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