The German Institute for Standardisation (DIN) is the national German organisation for standardisation. It has instituted around 30,000 standards, covering nearly every field of technology. Despite this, there was almost no public awareness about the importance of the DIN. A large-scale public campaign was necessary to raise public awareness of the DIN brand and point out the advantages of standardisation for the economy and consumers.
The Creative Approach
Communication Consultants decided to use the 100-year anniversary of the DIN as the key thematic backdrop to the campaign. The anniversary brochure, ‘DIN – From Zero to One Hundred’, visualised DIN standards. Standardisation is a complicated subject, so various infographics and other visualisation methods were deployed to make complex content both accessible and entertaining on social media. Additionally, interviews with the CEO of DIN were sent to various news agencies to maximise content distribution.
- Around 1,800 media reports in November and December 2017 alone.
- The anniversary was discussed in more than 1,000 articles from daily newspapers and media websites, 50 radio broadcasts and more than 30 TV reports.
Who is DIN?
DIN, the German Institute for Standardization, is the independent platform for standardization in Germany and worldwide. As a partner for industry, research and society as a whole, DIN plays a major role in paving the way for innovations to reach the market and advancing progress in innovative areas such as Industry 4.0 and Smart Cities. More than 32,000 experts from industry, research, consumer protection and the public sector bring their expertise to work on standardization projects managed by DIN. The results of these efforts are market-oriented standards and specifications that promote global trade, encouraging rationalization, quality assurance and environmental protection as well as improving security and communication. DIN was founded in 1917 and celebrated its 100 year anniversary in 2017.