Driven by new technologies, emerging markets, sustainability and changing consumer demands the automotive, mobility, and transportation markets are dramatically changing. New players like BYD (build your dreams) from China or TESLA, founded just a little more than a decade ago, have become market leaders in electrical cars – one of the most disruptive markets and technology drivers on the planet today.
As McKinsey & Co reports on the automotive revolution and perspectives towards 2030 the convergence of disruptive technology driven trends will transform and challenge the automotive and mobility industry. (Source: McKinsey & Company Report 2016). GlobalCom is already working for new and game changing players. Our PR experts therefore know both worlds and how to address these issues including changing consumer preferences.