Based in central Ho Chi Minh City, the bustling international business hub of Vietnam, EloQ Communications is a boutique integrated marketing agency that specializes in working with foreign clients operating in the Vietnamese marketplace and throughout Southeast Asia. In their case, the name says a lot: short for “eloquent”, it describes the fluency with which they translate the needs of their clientele into international-caliber communication with a focus on creativity, integrity, and service in both English and Vietnamese.
Their extensive range of capabilities includes editorial public relations, social marketing, digital marketing, influencer marketing, business and product branding, crisis communication, integrated strategic planning, and event planning. And their growing list of clients spans from technology to manufacturing to online retail to food and beverage, including Viber, Intel, Huntsman, PropertyGuru, Cargill and Nok Air.
Vietnam is a young, energetic, and rapidly expanding market, but its eccentricities can be confusing to outsiders, akin to navigating the winding alleys and chaotic roundabouts of the city EloQ calls home. To solve this, agency head Clāra Ly-Le and her team of specialists, many educated or hailing from abroad, position themselves as the “eyes, ears, and voice” of their clientele, helping them to navigate and forge a path to the local audience they seek.