AI Results Optimization Services (AIRO) .

At GCPR, we combine our expertise in PR, SEO, Technology and the latest AI strategies to make sure your brand stays ahead. With Large Language Models (LLMs) reshaping how people find information, we’re here to help businesses stand out in AI-driven search results.

Our AI Optimization Services focus on getting your brand mentioned in the right places, technically optimizing your website, and refining your onsite content to work seamlessly with AI; all to ensure you’re set up for success in this new era of search.

Let’s have a quick chat about your website visibility in AI Search Results.

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Just like with our International SEO services, AI Results Optimization is about optimizing your website’s off-site citations, on-site content and website health and architecture to rank higher. However, instead of showing up the search results of Google, Bing or Yahoo – the aim is to be included by an AI platform in the answers to specific user questions. Whether you’re aiming to show up in ChatGPT, Perplexity, or Claude, we’ve got you covered.

Unlike traditional search engines, LLMs focus on delivering concise, meaningful answers, often bypassing some of the outdated SEO practices – however there are definitely some crossovers. Businesses need to adapt quickly to secure their spot in this new landscape. At GCPR, we’re already helping brands like yours navigate this shift with tailored strategies that align perfectly with AI algorithms.

By blending PR and technical and content expertise, we ensure your brand gets placed in the most relevant, trusted sources – a key factor in LLM-driven visibility. Our approach isn’t just about keeping up; it’s about staying ahead.

As with our international PR campaigns, AIRO involves strategies such as creating localised targeted content, researching relevant keywords your customers are searching for, as well as the audience particularities, and implementing technical website optimizations to improve website performance once users find you in the results; we also offer accessibility improvements, website development and more.

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Your organisation and its challenges

Learning about your organisation and the industry it operates in, the target audiences, any existing digital marketing processes, key competitors and other challenges.

Research. Research. Research.

Understanding where the opportunities exist: competitors, topics & keyword research, auditing the website and the content, as well as unlinked brand mentions and existing citations across the internet.

Digital strategy and website changes

Based on the findings above, we propose a comprehensive strategy to increase a website’s visibility in the AI platforms, which may include on-site and off-site works.

Review results, adjust the campaign

Depending on the amount and degree of changes and the works conducted, a number of results should emerge; they will lay the basis for any future works, whether in-house or externalised to us.

What is AI Results Optimization (AIRO)?

AI Results Optimization or ‘AIRO’ (we’re still not sure if this will catch on), is the new way to approach search visibility in an AI-driven world – ChatGPT broke records in 2023 when it recorded 100 million monthly active users, just two months after launch; there are now over 400 million active users 12 months later (January 2025).

Traditional SEO focuses on backlinks, keywords and technical optimization, and while our AIRO services are similar to our international SEO services, AIRO is designed to work with the Large Language Models (LLMs) which rely on trusted sources to provide answers, AIRO relies more heavily on pulling information from trusted sources (like the ones we have existing relationships with), so we can in some ways provide more targeted optimizations vs our traditional SEO services as we have ways of reverse engineering the specific queries you’re looking to target.

By positioning your brand within high-quality, credible content, AIRO helps ensure your business becomes a top recommendation in AI-powered searches; alongside working on owned content and the tehcnical health of the website (chatgpt has its own robots we have to optimise for).

At its heart, AIRO combines the principles of traditional PR, traditional SEO along with specific AI strategies. It’s about understanding how LLMs operate, identifying what they prioritise, and aligning your brand with their standards.

How AI Optimization can help other digital marketing efforts

Savvy marketers already understand the importance of search intent when it comes to converting leads and driving sales. Combining the power of AI Optimization, SEO and PR – especially media relations is truly synergistic.

We can integrate seamlessly into your existing in-house teams or your work with other external agencies – as with traditional PR, SEO or just general marketing, there’s always something we can be doing to help, and we are always happy to do so.

Digital campaigns that don’t incorporate AI Results Optimization are leaving opportunities on the table. To stay relevant, you need more than just a presence; you need a strategy that works with the fast changing digital world, not against it. Meeting your audience where they are, in an authentic and meaningful way, is key. By unlocking the full potential of the internet, you can keep your brand top-of-mind, build trust, showcase your expertise, and create lasting connections.

Ready to take the next step? Let’s talk about how we can help.

How it Works – The benefits of combined AIRO, PR and SEO

At GCPR, we bring together global PR connections and technical know-how to make sure your brand gets noticed where it counts. Here’s what we do:

Secure Strategic Mentions: We’ve got partnerships with trusted websites that LLMs rely on, helping your brand get the attention it deserves.

Refine Your Content: We make sure your content is structured and optimized for AI, focusing on relevance and clarity.

Target the Right Keywords: Using our expertise, we identify the keywords shaping AI responses and integrate them into your strategy.

Why work with GlobalCom?

GlobalCom and its partner agencies offer an unparalleled results-driven experience globally and our management model allows for flexibility and service localisation. We have partners in many countries around the world and speak the local language natively. Several of our partner agencies have extensive experience with AI campaigns and strategy, and we always guide our thinking on data and measurable results.

Contact us today to find out how we can help you reach your target market, integrate customer search insights, and deliver a fully-fledged AIRO campaign supported by an experienced content marketing team, AI Specialists, Technical Website Auditing Agencies and an effective search engine optimization strategy.

“It is our job to transport a company’s or brand’s messages to a variety of target groups via the local media in a way specifically tailored to their preferences.”

Ralf Hartmann, GlobalCom PR Network (Munich)

You are in good company

GlobalCom is uniquely equipped to plan, manage, and execute AIRO strategies. Our global expertise ensures your brand, services, and products gain maximum visibility across AI-driven platforms, search engines, and international markets.

Frequently Asked Questions

Why is AI Results Optimization (AIRO) important?

AIRO is the key to success in a world where AI tools like ChatGPT and Perplexity are changing how people search for information – 400 million users have already signed up for Chatgpt. Instead of relying on traditional ranking signals (like Google & Bing use), AI platforms prioritise the citations your brand gets in relevant and authoritive sources – this is where our PR expertise comes in.

Does technical SEO fit into AIRO?

Technical SEO is a key part of AIRO. It keeps your website accessible to the robots that are searching for content relevant to users questions. Structuring content and aligning with the standards of the AI tools is an absolute must – just like with Google, if your content isn’t discoverable for some technical reason, you will never show up. Optimising for the crawlers is like organising a library – making your content easier to find – technical website improvements set the stage for AI-driven result visibility.

Is AIRO different from SEO?

SEO has always (in the last 10 or so years anyway) been about optimising with a wide net, the algorithms are analysing everything to determine rankings – there’s some argument to be made that these search engines have almost lost control of their algorithms after having to refine them constantly. AI platforms however are taking a more focused approach. They are prioritising mentions and references in highly relevant sources to your business; instead of simply looking at volume, they’re tuned to context and authority within a specific topic or industry. This makes it easier to reverse engineer, but slightly harder to get the right mentions (unless you’re a global PR agency with exisiting connections).

If you brand isn’t showing up in the right conversations or on trusted, specific platforms, there’s a risk of being overlooked. AI-powered tools care less about generic backlinks and more about being included in the right conversations, artciles, lists, local coverage etc., making relevance more important than ever – this is why it’s necessary to involve targeted PR and a solid content base on your website. It’s all about being seen in the right places.

Why work with GlobalCom for your AIRO?

We’re a network of over 80 agencies worldwide with existing press and media connections. We have a number of research agencies within the network ready to reverse engineer where the AI platforms are getting their information from, this then gives us a powerful edge to go out and use our connections to get you mentioned where it matters. We’re also seasoned SEO professionals, likely the reason you found this page in the first place!
Securing mentions on authoritative websites and leveraging industry-specific relationships is what we do best; we ensure your business is positioned exactly where it needs to be, that along with technical website audits to make sure your content is optimised to be discovered by both traditional search engines and the AI platforms. Our global reach and local expertise will help you dominate AI-driven search results across markets and languages.

How much time should we spend on AIRO?

AI Results Optimization (like SEO) is ongoing, not a one-off task. AI optimisation can be more expensive than traditional SEO because some of the places AI platforms pull from are paid for. We dicsover these costs during our initial research, and that means we may recommend that you invest in these sources to stay competitive. Some sources also require ongoing investment either from subscription costs or continual attention.

AI platforms are evolving quickly, and it’s only a matter of time before they put systems in place to prevent being manipulated. But for now, we can still fine-tune your content and off site strategy to stay ahead. Keeping your brand visible means constantly refining what you’re doing. Investing in AIRO ensures your brand stays on top in the changing world of AI-driven search.

AI Optimization with GlobalCom

GlobalCom PR Network has been working successfully with clients for more than 15 years. The network comprises over 80 expert agencies that can provide, among others, AI Optimization services, content strategy, in-depth technical audits and conversion optimization advice for all industries in over 100 countries worldwide.

Use the form to enquire about our AI Optimization expertise and we will get back to you in no time.

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