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5G network from the angle of a PR expert

Technological innovations often provoke controversy and come across less favorable public perception. Resistance to the new has existed as much as human progress, but the rapid development and use of technology in the modern world deepens the issue of utility and safety. Fear about the introduction of the 5G network is, therefore, no exception. There have been protests against power lines, production of electric cars, construction of mobile towers, in the near and distant past. At their core was a concern for health and impact on planet Earth. It is therefore not surprising that the opponents of the 5G network organized a movement against it, whose activities, among other things, resulted in a global protest against the 5G network on 25 January 2020.

PR experts are facing a challenging task caused by skepticism and fears. How to introduce this technology and innovation based on the 5G network? Similar to other crisis communications, open and fully transparent communication on this issue is paramount. Read more