Buenos Aires, Argentina

Today is the start of our new interview series on “Tops and Flops” in global PR. We’ve asked some PR consultants of our approximately 70 partner agencies around the world which issues and subjects arise most interest in their regions, how important industry knowledge is to their work, and what role local PR plays compared to international PR. Luciana Bugni of Espósito Marketing, a GlobalCom PR Network partner agency in Argentina, provided us with some insights regarding their local PR tops and flops.

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