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Last week the first part of the interview reportet about the changes in PR in Argentina and the latest trend, to add images and videos to press releases. Part two is about how important the difference between traditional and Argentinian Spanish can be and why you should consider this when planning PR activities in Argentina.

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences

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Known to be very sociable and outgoing most Southern American regions welcomed Social Media with open arms. In Argentina the relationship-building and maintenance to bloggers and the monitoring of blogs and other social media meanwhile account for a large part of the daily PR work as PR expert Ana Laura Esposito tells us.

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences

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