In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why? Simply because someone at head office, 12,000km distant, chose to run with a multinational PR agency.
Their decisions overruled the preferences of clients’ Australian executives and their regional teams. Subsequently our former contacts (still friends) told us their media and social media exposure had plummeted – by more than 50 percent in two cases.