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This post was first published by Lisa Sorrentino on March Communications’ blog PR Nonsense.

Event PR CESAs public relations professionals, we live and breathe news. Often, the best platform to announce our clients’ news is at an industry trade show. Most recently, one of the biggest shows in the tech world came and went, leaving our heads spinning and hearts pounding with excitement. The Consumer Electronics Show (CES) is one of the biggest shows of the year for several of March’s clients, and it typically drives some of the biggest pushes for messaging and news announcements for companies.

During the ramp-up for any show, PR pros are crazed with schedules, logistics, messaging and last-minute to-dos. Now that CES has come and gone, here are some of our event PR best practices that will help you make a conference a success for your client. Read more