Useful lists, steps and checklists to use when planning, implementing or managing PR audits, campaigns, strategies and more.

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The 7 Habits of Highly Effective Spokespeople

By Brian Hart, Account Coordinator,  Jennifer Connelly Public Relations (JCPR). “When we really, deeply understand each other, we open the door to creative solutions and third alternatives. Our differences are no longer stumbling blocks…
Woman reading The New York Times newspaper

4 Favorite News Sources for Techies

Despite the long and steady decline of traditional media, there are now more ways than ever of getting the news. This is partially thanks to social media channels. A Pew Research Center study last year found that a third of adults under 30 get…
Finance World - Shares

TRUST – What Is Needed In Communication Between The Financial Service Provider And The Consumer

During a regular workday, thousands of complaints are sent to financial ombudsmen across Europe. Consumers are frustrated, employees distressed, and resources are spent unnecessarily on obtaining a good relationship between provider and consumer.…
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3 Ways B2B Tech Companies Can Maximize PR at Trade Shows

This post was first published by Beth Brenner on March Communications' blog PR Nonsense. B2B marketers have been allocating a greater portion of their 2013 budgets to trade shows, to support sales efforts and increase brand visibility. Tech…
GlobalCom PR Network Online Criticism

Five Steps for Responding to Online Criticism

Remember the Online Disinhibition Effect? It’s the term that psychologists use for the loosening (or complete abandonment) of social norms in online encounters. You’ve probably witnessed some examples of this effect when an online discussion…
Founding Fathers, Statues, America, Democracy

The Founding Fathers: America’s First PR Firm

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” That legendary line gives…
SEO

5 Things New Age SEO Means for PR

Penguin 2.0, released last month, is Google’s latest update to its search algorithm and it continues the search giant’s trend of improving how it recognizes - and rewards - good quality links. As we all know this is the latest in its battle…
PR Crises

Facing the Online Disinhibition Effect: Whether and When to Respond to Negative Comments

If you are a business owner or company executive, you probably should be worrying about the Online Disinhibition Effect. According to research conducted by Rider University psychologist John Suler [PDF], it’s the Online Disinhibition Effect…
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4 Rules for Making an Infographic that Rocks

Over the past few years, businesses have begun to use infographics to engage an audience with facts and figures that otherwise are static numbers in a simple slide report. Visual.ly, a company that specializes in this type of data visualization,…
Take notes: advice, tips and lessons

12 (very quick) tips for smart communications

For clarity in all of your corporate communications, adhere to these tips. Not only will you showcase your polish and professionalism upon every interaction with your target audience, you’ll cut through the clutter with a commitment to quality…
Startup, venture, do something great

Breaking the Media without Breaking the Bank (PR for Startups)

For startups, garnering media attention among a sea of other new businesses is a common challenge, and oftentimes slips to the bottom of priority lists. During a company's early stages, tight budgets mean entrepreneurs can rarely afford to hire…
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How Reporters Actually Want You to Write a Pitch (Be Creative, Sure, But Here Are 7 Actual Tips)

Last Monday, my colleague Marcus LaRobardiere and I attended the Pub Club’s Technology PR panel discussion, hosted by PAN Communications. The panellists discussed trends that influence coverage, what classifies as actually newsworthy, what…