Content Marketing 101

From crafting excellent, timeless content, to combining different mediums and materials and finally to distributing the content using the channels the intended audiences are most likely to use in order to achieve the desired impact, content marketing has evolved significantly in the past ten years, transcending various fields of human knowledge and talent.

Find below contributions from PR-ists and specialists ranging from starters and technical writers to seasoned and highly experienced specialists who have been shaping the public relations industry for more than 20 years. Head over to the content marketing agencies page if you’re looking for service providers.

Also be sure to check our Tips and Checklists sections.

Posts

Man under newspapers

The Press Isn’t Picking Up Your Company’s Story? Take Matters Into Your Own Hands.

Not every product announcement or company update is front page material. Most companies know that there are some things that won’t get the attention of an industry publication or a business journal. Yet that doesn’t stop the feeling of creeping…
Public Relations, PR

Paid, Owned and Earned Media: What They Are and How They’ve Changed

Public relations has always been about communicating a message in the best way possible, but the channels PR firms can use to do that have changed. A lot.  The digital revolution has opened countless new opportunities and blurred the once-distinct…
Man wearing an expensive black suit being shocked or suprised in a crowd of church choir children

Diagnosis: Content Shock (and How Content Marketing Can Also Be a Treatment)

It is a tale/Told by an idiot, full of sound and fury/Signifying nothing My intention in starting with this particular Macbeth reference is certainly not to lambaste my fellow writers. It's not easy to work in journalism, marketing or PR,…
Piano Practice

Practice, Practice, Practice – Improve your writing as a PR professional

Just as practice is the way for musicians and other entertainers to get to Carnegie Hall, writers need to consistently practice in order to both improve and maintain their skills. A Publicity Club of New England member pointed out in a blog…
Google Search - SEO

How Is Semantic Search Restructuring the Content Marketing Landscape?

Ray Kurzweil, Google’s ex director of engineering, told the Wall Street Journal earlier this month that the future of online search is a new, unexplored frontier. Google will eventually refine its algorithms so that the search giant can “actually…
5 Major Marketing Trends to Prepare for

Are Clichés in PR Writing Ever OK?

Anyone with extensive academic or professional writing experience has been warned about the hazards of using clichés. In the world of tech PR, we've explained why jargon and mumbo jumbo in particular are more common than they should be. The…
Print news, press releases and magazines

Hemingway Hates Your Press Releases

Think outside the box. Open the kimono. Circle back. Best practices. Innovative solutions. What do these phrases all have in common? They’re staples of business-speak (AKA workplace jargon) and they have plagued corporate prose for years.…
In PR, Story Has to Dictate the Format

In PR, Story Has to Dictate Format

Technology and storytelling go hand-in-hand more than most people realize. When you think about it, it is the perfect marriage of art and science. As technology evolves, we’re able to complete more tasks more easily and efficiently. The impact…
Linkedin logo

LinkedIn Continues to Evolve into Proving Ground for Thought Leaders

Jay Leno only recently signed off The Tonight Show for the final time, and I’m already missing his “Jaywalking” segment. In this classic “man-on-the-street” bit, Jay would walk up to unsuspecting passers-by to ask questions about hot-button…
Public Relations, PR

3 Things Your Tech PR Agency Needs to Do in 2014

It’s the new year, which means it’s the season for forecasting and predictions. At March, we’ve been thinking about what public relations firms will need going forward. How are tech companies communicating to prospects and customers today?…
SEO

5 Fast and Easy SEO Strategies for Your Blog

Search engine optimization (SEO) isn’t rocket science. In fact, now that Google has encrypted the referring keywords that companies used to track, SEO strategies have become as much about art as about science. Strategic placement of keywords…
SEO

5 Things New Age SEO Means for PR

Penguin 2.0, released last month, is Google’s latest update to its search algorithm and it continues the search giant’s trend of improving how it recognizes - and rewards - good quality links. As we all know this is the latest in its battle…