This post was first published by Blaise Lucey on March Communications’ blog PR Nonsense.
Email sign-up forms are everywhere these days. It doesn’t matter if you’re looking at the website for a bookstore or a Big Data analytics company – email newsletters are still very much in fashion. Mobile devices have guaranteed that people are checking their email more than ever, too.
An email address is the cornerstone o
f a content marketing strategy. A blog post that gets traffic is great, but the odds are good that those visitors will never stop by the website again, unless another blog post catches their attention. Read more