Project "Kaufland school of fruits and vegetables"

GlobalCom PR Network member and Croatian Public Relations agency, Abeceda komunikacije with the project Kaufland school of fruits and vegetables 2019/2020 entered this year´s finals of the prestigious Golden World Awards 2020 in the Corporate responsibility category.

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Pr fake news infodemic

“We are not just fighting an epidemic; we’re fighting an infodemic. Fake news spreads faster and more easily than this virus and is just as dangerous.” – Tedros Adhanom Ghebreyesus, director-general of the World Health Organisation, 15/03/20

Practicing responsible and effective PR in the midst of a fake news ‘infodemic’ gives a whole new meaning to that well-worn industry phrase ‘going viral’.

After all, achieving virality, in the sense of delivering must-share news and content across readers and viewers’ social networks, has been, for the best part of the last twenty years, the Holy Grail of the PR industry.

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YANGON, April 10, 2014 – As companies move to enter Myanmar following the country’s decades of isolation, there is a growing consensus about the benefits of leveraging Corporate Social Responsibility as a component of market entry.


The thinking is that entering Myanmar with a strong CSR campaign helps companies meet key local stakeholders in the public and private sectors, build infrastructure, and collect insights about the business environment and mind-set of the local people.  Add to this the fact that Myanmar’s needs for support are huge, and the concept of CSR as a market entry tool makes good sense.

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"Unacceptable Levels" documentary

"Unacceptable Levels" documentaryAn average of 200 chemicals course throughout our bodies in any given day; this includes our children and loved ones.

Industrial chemicals are a part of our lives; they are in our products, food, cell phones, air and water – all of which can have a major impact on our health.

“Unacceptable Levels” is a new, award-winning documentary that explains how these 200-plus synthetic chemicals have staked a claim in our bodies, and what we can do about it. Upcoming screenings include Stamford and Westport, Connecticut (June 12th/13th) and Washington DC, June 20th.

People, Planet & Profit: Communicating the Benefits of the Triple Bottom Line

The Centers for Disease Control and Prevention (CDC) has said that we come into contact with over 50,000 chemicals on a daily basis, according to JCPR client Paul Dell’Aquila, MD FACP, head of the Preventative and Restorative Center of New Jersey (PRCNJ). His NJ-based wellness center offers toxicity evaluation to help patients assess their personal chemical tally, then use the results to create custom detox programs that improve both health and energy.

JCPR’s health and wellness practice group was developed to ensure that companies like PRCNJ and others who are committed to the triple bottom line of people, planet and profit get their message across to both businesses and consumers.


Top-Down Change

Yes, consumers can “vote with their dollars” when it comes to making smart buying choices. But organic food, clothing and products typically come with a higher price tag.

It’s up to manufacturers, corporations, researchers, legislators and government officials to join together to incorporate best practices at the top that will trickle down to positive changes at the broader consumer level. JCPR client Global Corporate Challenge, for example, enlists corporate leadership to activate employees at all fitness levels to engage in a healthier lifestyle through friendly, global competition.

Communicating the impact of health and wellness-oriented products and services – and their successes and struggles – is part of the journey to a cleaner, greener and healthier world. And JCPR is thrilled to be participating in the journey.

Check out the ‘Unacceptable Levels’ below and let us know what you think: what are you doing to keep chemicals out of your life – and the lives of your family?

By Leslie Billera, VP Marketing, Jennifer Connelly Public Relations

CSR - Corporate Social Responsibility

This week GlobalCom PR Network Partner Stephen P. D’Alessandro from CREDAL Business Consulting introduces traditional and modern perspectives on the concepts of corporate governance and board responsibility.

Milton Friedman’s traditional view of business responsibility is that social responsibilities affect the long-term efficiency of a business negatively. His famous and much quoted adage was that “the business of business is business”. He maintained that “There is one and only one responsibility of a business – to use its resources and engage in activities designed to increase profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.” This approach dictated the focus of the management of a company on maximizing profits within the risk parameters set for the company.

Other more contemporary authors propose that businesses have responsibilities to shoulder beyond achieving profit. They maintain that businesses have four responsibilities that can be prioritised as follows:

  • Economic: to produce goods and services of value to society enabling the firm to repay creditors and shareholders;
  • Legal: defined by government through laws that management is expected to obey;
  • Ethical: following the generally held beliefs about behaviour in society;
  • Discretionary: purely voluntary obligations that a firm assumes.

In this way, social responsibility includes both ethical and discretionary, but not economic and legal responsibilities. Read more

CSR - Corporate Social Responsibility

Today our new series features Wael Sabri of Global Arabia, Saudi Arabia who will give us some thoughts about the importance of CSR in Saudi Arabia.

Corporate social responsibility – What does it mean?

CSR is described as “a balanced approach for organizations to address economic, social and environmental issues in a way that aims to benefit people, community and society”.

CSR includes consideration of such issues as: Human rights, Workplace and employee issues, including occupational health and safety, unfair business practices, Organizational governance, environmental aspects, marketplace and consumer issues, community involvement, social development. Ethics and values are essentials on which businesses are founded and through which success can be achieved and communities developed. CSR has always been a major influence in the business world and is growing in importance as it is increasingly supported by business models and standards. Read more