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Since the emergence of Industry 4.0 and internet revolution, sales and marketing methods have been changing. The new measures have replaced the traditional ones. Online marketing gradually grows while social media and e-commerce platforms now play an important role in promoting consumer awareness about products, brands and services of companies.

In Vietnam, 80% out of the country’s population stays online on their mobile devices for more than 2.5 hours, higher than many parts of the world. Meanwhile, browsing social media accounts for ¼ of their online time. Such figures influence the marketers to boost the internet-based advertising. Here are some fundamental principles to note for a successful digital advertising in Vietnam.

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