Posts

Office workers working at their desktops and looking at their computer screens, coding. Software jobs.

In Italy ‘Events’ move towards digitalization and personalization

In Italy, enthusiasm for PR and marketing is finally back. Companies are not prepared to spend more, but have started using this communication and engagement platform in the marketing mix again. From a European perspective we don’t see an…
Office workers working at their desktops and looking at their computer screens, coding. Software jobs.

Success factors for PR Events

PR events are a popular tools of the PR repertoire. How to stage a successful PR event or PR program for a trade or consumer even can not only differ dramatically from country to country but is also subject to changes in the media behaviour…
Wonder Sparks, Lights magic

How Speaking & Awards Programs Work Wonders for PR

There are a number of tactics that public relations professionals use to establish clients as thought- leaders, including running influencer relations and contributed content campaigns. But another important element that helps our clients stand…
People gathered at a congress in a large conference place

The growing importance of the digital press rooms and how they can complement other channels

With MWC Barcelona, one of the most important mobile technology trade fairs, will open its gates again next Monday. LifeProof, one of GlobalCom’s international PR clients will introduce its latest protective cases for smartphones and tablets…
Office workers working at their desktops and looking at their computer screens, coding. Software jobs.

Up with the Digital Down Time

Over the last few days I have noticed a trend. It’s not anti-technology and it’s not anti-business but it feels as if people are slowly turning onto the fact that our obsessive pursuit of connectivity and technology devices may have a down…