Posts
Success factors for PR Events
PR events are a popular tools of the PR repertoire. How to stage a successful PR event or PR program for a trade or consumer even can not only differ dramatically from country to country but is also subject to changes in the media behaviour…
How Speaking & Awards Programs Work Wonders for PR
There are a number of tactics that public relations professionals use to establish clients as thought- leaders, including running influencer relations and contributed content campaigns. But another important element that helps our clients stand…
The growing importance of the digital press rooms and how they can complement other channels
With MWC Barcelona, one of the most important mobile technology trade fairs, will open its gates again next Monday. LifeProof, one of GlobalCom’s international PR clients will introduce its latest protective cases for smartphones and tablets…
Up with the Digital Down Time
Over the last few days I have noticed a trend. It’s not anti-technology and it’s not anti-business but it feels as if people are slowly turning onto the fact that our obsessive pursuit of connectivity and technology devices may have a down…