This post was first published by Blake Snelling on March Communications’ blog PR Nonsense.
There’s no doubt that print newspapers are losing popularity and sales as online news consumption takes off in the form of websites, smartphone apps, and social media platforms. In fact, according to a recent study by Pew, over half of Americans get their news digitally, topping both newspapers and radio.
As a communications major, I’ve downloaded and deleted half- a -dozen subpar iPhone newsreaders in an attempt to find an easy-to-use substitute for an actual newspaper. That’s why when I first came across the demo of Facebook’s new iPhone application I thought I’d accidentally clicked the wrong video. What I saw looked exactly like an app I’d started using religiously after trying out many different newsreaders in the Appstore: Flipboard. Read more