Industry Insights

What are the latest trends in the PR industry, who is doing what & moving where, what are some quick wins PRists should know about, some thought leadership from our members and, of course, mandatory reading about the latest PR policies, standards and laws across the globe. Keep an eye on this topic.

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Old School Communication or a Maltreated Discipline?

B2B Public Relations – Old School Communication or a Maltreated Discipline?

It’s still alive! When I first discovered the light of the marketing universe many years ago, the term B2B PR seemed bigger and brighter to me. To be sure, in our fast-moving marketing world, one trend chases the other down main street. You’ll…
Content Marketing Strategy

PR takes centre-stage: Top 3 trends in 2014

As we are approaching the end of the year 2014, we have asked our PR firms around the world to share their top 3 PR trends and changes in the media market with us. We believe that this insight, though somewhat speculative, can prove to be useful…