We live in a digital age where we have to be aware of the many cyber risks that surround us. We have to be prepared for when our cyber security systems fail to protect us – because they will fail from time to time. In 2012, the personal information and credit card information of 77 million online users of Sony’s PlayStation were hacked. LinkedIn had 6.5 million encrypted passwords published on a Russian webpage where the hacker asked for help to crack the codes. These are large-scale examples but cyber risks are nonetheless issues that companies have to be prepared for. Because if a cyber-attack happens, the company leaders will be perceived as incompetent and unable to control their businesses, regardless of the fact that the company is the victim of a crime.
If you know just a little about Danish culture, you have probably heard of the Law of Jante. For several decades, this law was practiced indirectly, while the Danes pretended to actually practice the opposite… Today, a different set of rules apply.
Part 1 of our interview with Danish PR expert Jess Myrthu covered the growing appetite for Online PR, Social Media and other alternatives to traditional PR. In part 2 Jess Myrthu explains how PR practices in Denmark differ from other regions and what companies planning to do successful PR in Denmark should keep in mind. Read more
Jøp, Ove & Myrthu joins GlobalCom
“90 percent of all internal problems in a company or organization or between a company/organization and its surroundings are due to inadequate or bad communication based on wishful thinking rather than facts” – true, and who should know that better than us, having worked with a great variety of institutional clients and companies from different countries and industries? “Having the world’s best product, the best human resources policies or other excellent attributes is useless unless the appropriate constituencies know about it” – true as well, and it also goes for our network and our member agencies! Read more