Posts

Email on laptop screen with Gmail logo
,

Is Social Media Killing the News Industry?

This post was first published by Meredith L. Eaton on March Communications' blog, PR Nonsense, and may be viewed here. According to Gartner, worldwide social media revenue is forecast to reach $14.9 billion this year and practically double…
Email on laptop screen with Gmail logo
,

Online Newsrooms – Maximizing Media Opportunities

In PR, some of the most strategic campaigns are launched around news or product announcements. But, these involve a lot more than just issuing a press release. It often takes months of preparation to establish relationships with members of the…
Woman reading The New York Times newspaper
,

Page One – More on the Future of Journalism

There was an interesting piece earlier this week on NPR about Page One, a new documentary chronicling a year inside the New York Times and the changing face of investigative journalism. Filmmaker Andrew Rossi spent most of 2009 shadowing journalists…
March Communications: GlobalCom’s Partner in the USA
,

Lessons learned from the media evolution in the USA – a global PR perspective

Will traditional media die-out in the land of social networks and direct media? Martin Jones, PR Expert and co-founder of March Communications, reports on the advantages and disadvantages of this development and its influence on PR practices.…
Email on laptop screen with Gmail logo
,

Twitter gives traditional news media the jitters…again

Last night's sensational news about Obama getting Osama apparently broke on Twitter, giving rise to more debate about how Twitter heralds the end of news as we know it. From breaking news of the developments in Egypt to the Hudson plane crash,…
Man under newspapers
,

Future of Media (2011) – the iPad, Video News and Mobile Apps

As another year, indeed another decade, draws to a close, one question remains the same - how will the media and the communications business fair in 2011? 2010 was certainly a landmark year in many different ways... as the economy turned the…
Grenoble
,

Global PR Perspectives – “You have to think French to do successful PR in France”

Welcome to the first part of our interview series providing insight into PR trends and local differences in PR practices from more than 20 countries*. Learn why you have to think French in order to do successful PR in France, how to get time…
Print news, press releases and magazines
,

iJournalism: Future of Publishing?

I always enjoy hearing what Sam Whitmore has to say. Few people I’ve met in this business seem to have such a concise and insightful perspective on the shifting sands of PR, journalism and publishing. So when Sam visited our offices in Boston…
Fintech - Payments Technologies
,

Will Pay Walls Save Professional Journalism?

A new report by USC’s Center for the Digital Future confirms once again that online consumers aren’t willing to pay for online services.  Fast Company reporter Austin Carr sites some disheartening examples of this in his article earlier…
Email on laptop screen with Gmail logo
,

E-mail does not work anymore

You remember: with e-mail everything should become better. With the new communication channel, it had become possible to appeal to people in person with relatively little effort and within a short time. The addressees were no longer - as the…