What is a media training?
It’s a training session aimed to guide the future spokesperson to express him/herself eloquently and effortlessly to various media types. The objective is to streamline the company’s and the speaker’s message and to provide the right information according to the type of media. Indeed, many of our clients are experts in their fields such as IT, consumer, construction, Internet, human resources… and they have a very specific outlook and vision of their industry. A media trainer’s role is to teach them to avoid their professional “sales lingo” and to make their speech suitable and interesting, relevant and cristal clear for all targets.