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Stéphane Menegaldo, senior consultant at Point Virgule Public Relations, French partner of GlobalCom PR Network, shares his experience on media training.

What is a media training?

It’s a training session aimed to guide the future spokesperson to express him/herself eloquently and effortlessly to various media types. The objective is to streamline the company’s and the speaker’s message and to provide the right information according to the type of media. Indeed, many of our clients are experts in their fields such as IT, consumer, construction, Internet, human resources… and they have a very specific outlook and vision of their industry. A media trainer’s role is to teach them to avoid their professional “sales lingo” and to make their speech suitable and interesting, relevant and cristal clear for all targets.

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This post was first published by Martin Jones on March Communications’ blog PR Nonsense.

This week’s fake news release announcing Google’s supposed $400 million acquisition of ICOA, a little Rhode Island-based wireless company, has seen an awful lot of blather in the media and social sphere about how this could come to pass and who is at fault.

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This post was first published by Meredith L. Eaton on March Communications’ blog, PR Nonsense, and may be viewed here.

According to Gartner, worldwide social media revenue is forecast to reach $14.9 billion this year and practically double to reach $29.1 billion by the year 2015. With this level of growth, will print newspapers ultimately cease to exist? Will social media replace our most trusted and beloved news anchors like NBC’s Brian Williams or PBS’ Jim Lehrer? While certain research suggests this will soon be the case, there are also clear and unique advantages of traditional journalism and news outlets that social media cannot supersede. Read more

In PR, some of the most strategic campaigns are launched around news or product announcements. But, these involve a lot more than just issuing a press release. It often takes months of preparation to establish relationships with members of the media community and get them interested in your client’s business and solutions. This ensures that when the big announcement comes along, they already have some familiarity with the company and interest in its future developments or direction. Read more

There was an interesting piece earlier this week on NPR about Page One, a new documentary chronicling a year inside the New York Times and the changing face of investigative journalism.

Filmmaker Andrew Rossi spent most of 2009 shadowing journalists inside the Times, capturing their pursuit of quality journalism as they faced dwindling resources and the rise of social media.

The documentary captures the ongoing battle between the old media and the new, and raises some interesting thoughts and statistics. Read more

USA, America, United States, Liberty

Will traditional media die-out in the land of social networks and direct media? Martin Jones, PR Expert and co-founder of March Communications, reports on the advantages and disadvantages of this development and its influence on PR practices. He also thinks third party media will make a comeback because there is still a need for quality and verified news.


1. What is the latest trend (change) in PR you have identified in your region?

Martin Jones: An ongoing shift in the industry is the seeming demise of third party media and explosive growth of direct media. Some media and analyst houses are having a hard time making ends meet, with the rise of blogs and online media continuing to undermine the traditional advertising models for media, and the general availability of online information undermining the smaller independent and specialized analysts. The net effect is more journalists and analysts are taking in-house jobs with companies, in either content creation or business development roles.

Meanwhile, direct media continue to grow unbounded, creating an opportunity to deliver a message directly to potential end users, whether social media, such as Twitter, Facebook or LinkedIn, or websites that are considered a reliable source of information by users.

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Last night’s sensational news about Obama getting Osama apparently broke on Twitter, giving rise to more debate about how Twitter heralds the end of news as we know it. From breaking news of the developments in Egypt to the Hudson plane crash, this is not the first or the last time that Twitter will break a story first.

Unrestrained by the need to verify anything, and boosted by the fact that a tweet can become 10,000 tweets in no time, there is no doubt that Twitter offers a rapid and dynamic outlet for news. Read more

As another year, indeed another decade, draws to a close, one question remains the same – how will the media and the communications business fair in 2011?

2010 was certainly a landmark year in many different ways… as the economy turned the corner, for the most part anyway, and the slow recovery began, the debate about the media and about PR’s role took quite a few interesting twists and turns. Read more


Welcome to the first part of our interview series providing insight into PR trends and local differences in PR practices from more than 20 countries*. Learn why you have to think French in order to do successful PR in France, how to get time challenged journalists to take time for a product launch event and become aware of the difference in Northern and Southern European punctuality in today’s interview with French PR expert Sandra Labérenne.

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.


1. What is the latest trend (change) in PR you have identified in your region?

Sandra Labérenne: France is one of the leading European countries in regard to blogging. Therefore it comes as no surprise that Blogger relations, Online PR and Social Media are very important for our local market and nowadays nearly all customers ask for social media support. Although the programs are a bit more developed and pro-active in the B2C markets and more responsive in the B2B markets.

We have discovered that the web 2.0 is changing the way of doing PR. Blogger relations are for example very different from media relations.

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I always enjoy hearing what Sam Whitmore has to say. Few people I’ve met in this business seem to have such a concise and insightful perspective on the shifting sands of PR, journalism and publishing. So when Sam visited our offices in Boston yesterday, I was all ears. Unfortunately, my enthusiasm for his talk was matched with some disappointment this time. It’s not that Sam said anything wrong, per se, just maybe disheartening – for a better word. Let me explain.

A few weeks back, a post by our own Juliana Allen on paywalls and the future of online journalism got me thinking. Paywalls in online journalism are nothing new. And more big-name media brands are planning to start charging for access to their stories to supplement revenues from ailing (failing?) advertising models. Read more