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Food - Fresh and Green

Chicken crazy? Fast-food chains and international franchises enter Korea – interview with John Kim, CEO of Grape PR in Korea

Besides quality in our “craftsmanship”, successful PR work is based on the market knowledge of the consultants and PR agencies, who should always keep eyes and ears on the pulse of the market. Reason enough to ask our partners around the…
Food - Fresh and Green

Global PR Perspectives – Does Confucianism still work in Korean PR? (part 2)

Last week PR expert John Kim talked about the latest trends and changes in PR in Korea. In the second part of the interview you’ll find out how Confucius influences Korean PR and media. * The series is based on phone or face-to-face interviews and written…