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Food - Fresh and Green

Besides quality in our “craftsmanship”, successful PR work is based on the market knowledge of the consultants and PR agencies, who should always keep eyes and ears on the pulse of the market. Reason enough to ask our partners around the world which industry is booming in their region at the moment and which companies are currently investing into PR services.

The GCPR-Blog team talked to John Kim, CEO of Grape PR in Korea and Korean partner of the GlobalCom PR Network.

 

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1. Which industries/markets are booming at the moment in Korea?

What do BBQ Chicken, McDonald’s, Caffe Bene and Starbucks have in common? Aside from being popular food and drink businesses, all are franchises of international and Korean brands. The franchise industry has been growing significantly in the past few years in Korea.

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Last week PR expert John Kim talked about the latest trends and changes in PR in Korea. In the second part of the interview you’ll find out how Confucius influences Korean PR and media.

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.

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