This post was first published by James Young on March Communications’ blog PR Nonsense.

After the busy summer period, we'll find out if Mike's Hard Lemonade's digital marketing strategy paid off.When you think of brands on the cutting edge of marketing, a flavored alcohol drink company probably doesn’t come to mind. So, what can Mike’s Hard Lemonade teach us about why you need a digital marketing and PR strategy?

It seems fitting that Mike’s incorporates a fist into its logo, because it seems to be preparing for what AdAge characterizes as its “biggest challenge yet.” Mike’s is the long-time leader of the flavored malt beverage (FMB) market, and now it’s getting into the ring with its increasingly prominent competitors. Mike’s didn’t face any significant threats to its FMB market dominance until recently. Read more