Germany is not only the country of poets and thinkers; it is also known as a country of engineering excellence, premium cars and sophisticated car culture. Brands such as Mercedes, BMW, VW or Audi have been globally extremely popular for many decades, across many price ranges and cultures. But the automotive market is changing like hardly any other industry. Extremely fast innovation cycles, new competitors from other industries, disruptive business models and alternative mobility concepts require a new way of addressing this prestigious industry. Sounds like a lot of work is coming up for PR agencies working for automotive clients.
https://www.gcpr.net/wp-content/uploads/2020/03/Automotive-PR-image-1-scaled.jpg 1440 2560 Kai Hartmann https://www.gcpr.net/wp-content/uploads/2017/11/logo-globalcompr-network-30.jpg Kai Hartmann2020-03-12 14:47:332020-03-16 12:09:23A Pinch of Science Fiction in Automotive PR