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This post was first published by Stephanie Jackman on March Communications’ blog PR Nonsense.

When strategizinannouncement hijackingg with clients on the ideal timing for a big announcement, the golden rule for tech PR pros is to avoid holidays, Fridays, and, if it can be helped, dates when you know an industry giant is going to unveil its own big news or product. The logic is simple – the media landscape will be consumed with covering the market leader’s latest news, and a client’s announcement risks being outshined.

Depending on how you look at it, this can be either a blessing or a curse for tech PR pros. On the one hand, having to work around other companies’ announcement dates can be frustrating. But, on the other, the date of a market leader’s big announcement offers the opportunity for a different kind of visibility. Read more