Posts

SEO
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Google’s Updated SEO Guidelines [2013]: A Threat to PR? Not So Much

Recently, one of my colleagues circulated an article that caught my attention: Did Google Just Kill PR Agencies? In this article, veteran tech reporter Tom Foremski discusses Google’s updated Webmaster rules, particularly with regard to link…
Google Search - SEO
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Search Wars: How to Play Nice in Google’s Sandbox

Forget everything you thought you knew about search engine optimization (SEO). Google recently implemented significant changes that will put an end to optimized anchor text in articles and press releases distributed on other sites. This announcement…
SEO
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5 Things New Age SEO Means for PR

Penguin 2.0, released last month, is Google’s latest update to its search algorithm and it continues the search giant’s trend of improving how it recognizes - and rewards - good quality links. As we all know this is the latest in its battle…
SEO
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Video Optimization or VSEO

Josepf Haslam, SVP Digital Marketing of Jennifer Connelly Public Relations in NYC shares some tips on Video Search Engine Optimization. Your video is not a Field of Dreams. If you simply build it no one will come. VSEO is important because…
Google Plus
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Why Google+ Is Going to Be a PR Firm’s Best ‘Frenemy’

Does anyone really need a Google+ account? A lot of people have been asking this question lately - especially at tech PR firms like March, since we do a lot of work with clients on their social media strategies. We know that any social network…
BING logo
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Bing it On: Can Microsoft Pull Off What Pepsi Couldn’t?

Remember the Pepsi Challenge? Pepsi’s promotional taste test, which lasted from 1975 to 2010, had consumers sipping unmarked cups of Pepsi and Coca-Cola, and then picking which tasted better. The results showed that, despite Coke’s superior…
Google Search - SEO
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Beyond SEO: What Makes a Website Great

It seems that lately everyone’s been preaching about SEO (search engine optimization) - especially international SEO - and how it’s the key to a great website. And while it’s true that you want your website to rank highly on Google and…
SEO
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Looking to Boost your Clients’ SEO?

Jani Virtanen of Marketwire came and visited the March office for a ‘Training Tea’ session—he gave us insight on how we can increase our client’s online visibility and SEO and elaborated on the in’s and out’s of Marketwire. What…