Recently, one of my colleagues circulated an article that caught my attention: Did Google Just Kill PR Agencies? In this article, veteran tech reporter Tom Foremski discusses Google’s updated Webmaster rules, particularly with regard to link and keyword strategies within press releases. The updates are intended to do away SEO overload that might manipulate Google’s PageRank algorithms, by prohibiting excessive linking and repetitive use of keywords. Foremski describes it as an “unnatural boost to the popularity of a piece of content” and a blatant attempt to “trick [Google’s] algorithm into ranking a site higher than its allotted position.”
Forget everything you thought you knew about search engine optimization (SEO).
Google recently implemented significant changes that will put an end to optimized anchor text in articles and press releases distributed on other sites. This announcement heralds a sea of change in the way that companies leverage back-linking in press materials to increase their visibility among search engines. The process of linking to a company’s web pages using search engine keywords—the phrases searchers use to find companies, products and other information online — have ended. The parameters Google has put around this practice, which include limiting the violation to distribution on other sites, dramatically impacts the content that is posted to commonly-used newswire services. Read more
Penguin 2.0, released last month, is Google’s latest update to its search algorithm and it continues the search giant’s trend of improving how it recognizes – and rewards – good quality links. As we all know this is the latest in its battle with dodgy link brokers, content farms and other shortcut takers who try to dupe their way to the top of the first page of search results. This shift is great news for PR agencies, because securing quality coverage for clients in respectable online news outlets and industry websites can be a huge boost to search engine optimization (SEO) efforts.
Your video is not a Field of Dreams. If you simply build it no one will come. VSEO is important because the Search Engine “spiders” or “bots” are your first audience. Search Engines need to understand your content and index it correctly before it can be found by someone searching. Performing Video Search Engine Optimization (VSEO) will help you get your videos found.
Does anyone really need a Google+ account? A lot of people have been asking this question lately – especially at tech PR firms like March, since we do a lot of work with clients on their social media strategies. We know that any social network is an investment and you want to make sure that the investment will pay off.
Remember the Pepsi Challenge? Pepsi’s promotional taste test, which lasted from 1975 to 2010, had consumers sipping unmarked cups of Pepsi and Coca-Cola, and then picking which tasted better. The results showed that, despite Coke’s superior brand recognition and unmatched worldwide popularity, most Americans preferred the flavor of Pepsi (at least after one sip) when they didn’t know which was which ahead of time. Read more
It seems that lately everyone’s been preaching about SEO (search engine optimization) and how it’s the key to a great website. And while it’s true that you want your website to rank highly on Google and in web searches, there’s more to a great website than just SEO. Read more
Jani Virtanen of Marketwire came and visited the March office for a ‘Training Tea’ session—he gave us insight on how we can increase our client’s online visibility and SEO and elaborated on the in’s and out’s of Marketwire. What was useful about this presentation was Jani’s tips and recommendations on how we can best utilize press releases for our clients. But before we dive in to these helpful tips, it would probably be helpful to know what actually influences SEO?