Posts
Search Wars: How to Play Nice in Google’s Sandbox
Forget everything you thought you knew about search engine optimization (SEO). Google recently implemented significant changes that will put an end to optimized anchor text in articles and press releases distributed on other sites. This announcement…
5 Things New Age SEO Means for PR
Penguin 2.0, released last month, is Google’s latest update to its search algorithm and it continues the search giant’s trend of improving how it recognizes - and rewards - good quality links. As we all know this is the latest in its battle…
Video Optimization or VSEO
Josepf Haslam, SVP Digital Marketing of Jennifer Connelly Public Relations in NYC shares some tips on Video Search Engine Optimization.
Your video is not a Field of Dreams. If you simply build it no one will come. VSEO is important because…
Why Google+ Is Going to Be a PR Firm’s Best ‘Frenemy’
Does anyone really need a Google+ account? A lot of people have been asking this question lately - especially at tech PR firms like March, since we do a lot of work with clients on their social media strategies. We know that any social network…
Bing it On: Can Microsoft Pull Off What Pepsi Couldn’t?
Remember the Pepsi Challenge? Pepsi’s promotional taste test, which lasted from 1975 to 2010, had consumers sipping unmarked cups of Pepsi and Coca-Cola, and then picking which tasted better. The results showed that, despite Coke’s superior…
Beyond SEO: What Makes a Website Great
It seems that lately everyone’s been preaching about SEO (search engine optimization) - especially international SEO - and how it’s the key to a great website. And while it’s true that you want your website to rank highly on Google and…
Looking to Boost your Clients’ SEO?
Jani Virtanen of Marketwire came and visited the March office for a ‘Training Tea’ session—he gave us insight on how we can increase our client’s online visibility and SEO and elaborated on the in’s and out’s of Marketwire. What…