Ranging from important corporate and governmental announcements, to news and user information sharing, social media has been a huge part of our lives for more than a decade. Like it or hate it, social media platforms are simultaneously a time sink, a large entertainment network, a news and opinion dissemination tool and a lot more. Find below some of our thoughts and facts about it.

Posts

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5 Reasons Why Companies in Vietnam Should Use Social Media in a Crisis

This is the second part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications. Practicing public relations in times of stability is challenging enough, but what about when something goes wrong?…
Event Marketing Fishing

Command Attention: Social Event Marketing Strategies That Actually Work, Part II

Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime ~ Chinese proverb You know what they say – give a man a fish and you’ll feed him for a day; teach a man to fish, and he’ll be out on the…
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Oh, Snap! Why Your B2B Brand Should Be On Snapchat

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. Several weeks ago, my family and I attended my daughter’s cheerleading championships. Upon entering the arena, a torrent of candy-colored signage…
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The Tweets, They Are A’Changin…

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. As the old saying goes, “Nothing stays the same but change.” And for Twitter users, there are some rather interesting changes afoot. As the…
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Make Your Voice Heard: A How-to Guide to LinkedIn Pulse

Do you have something to say? Did you just attend an amazing event like SXSW and want to share your key takeaways with your professional network? Or are you seeing trends in your industry that you want to talk about? The list of topics where…
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The ‘Twitter-verse’ is Changing – For the Better or Worse?

This post was first published by Brandon Reid on March Communications' blog M+PR Nonsense. In the world of social media, it is crucial to stay on top of the latest trends and developments. In fact that is exactly what many social platforms…
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Facebook as a News Source – Will Publishers and Consumers ‘Like’ It?

This post was first published by Hanah Johnson on March Communications' blog PR Nonsense. This time last year, Pew shared that 30 percent of U.S. adults get their news from Facebook. That stat startled many people – is the news and…

How Close to Extinction Are Online Comment Sections?

Do website comment sections serve any other purpose than being forums where people can fight anonymously? We all know what to expect from website comment sections. Depending on who you talk to, they remain our digital society's deepest cesspools,…
SEO Hunger Games

How Social Media Can Help You Survive the SEO Hunger Games

Google has essentially become the Gamemaker of “The Hunger Games” and every piece of content is a Tribute trying to survive the search environment. With a sweeping change to the search engine’s algorithm, Google can instantly transform…
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LinkedIn Wants Your Content – Should You Give It To Them?

Over the past few months, you might have noticed a new kind of notification on LinkedIn that lets you know whenever someone from your network has published a blog post. These posts are stored directly on LinkedIn, so reading them is a pretty…
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3 Simple Tips to Professionalize Your LinkedIn Profile Picture

Over the years, I’ve photographed headshots for individuals in many different industries, as having a professional photo is a fairly universal practice in the business world. Most recently, we photographed the March team so that we’d have…
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How to Encourage Your Employees to be Brand Advocates on Twitter

By now, we all know the importance of having an active social media presence. No matter your industry, the chances of your customers being online are very high; that means you need to be online, too. As PR professionals, we spend a lot of…