Posts
Mike’s Hard Lemonade Pulls TV Ads for All-Digital Marketing
When you think of brands on the cutting edge of marketing, a flavored alcohol drink company probably doesn't come to mind. So, what can Mike's Hard Lemonade teach us about why you need a digital marketing and PR strategy?
It seems fitting…
What The Elder Scrolls Online Can Teach You About Social Media & PR
I don’t know if you’ve read my Fun Facts Friday interview, but I’m an occasional video gamer. One of my biggest weaknesses has been The Elder Scrolls series, from Morrowind and Oblivion to Skyrim and, now, The Elder Scrolls Online.
Full…
3 Ways to Create Great Content for LinkedIn Influencers
Late last week, LinkedIn announced that it was broadening its Influencers program to now include 25,000 members of the social network, which is quite a few more people than the previous 300 users who were blogging on the platform. Over the next…
LinkedIn Continues to Evolve into Proving Ground for Thought Leaders
Jay Leno only recently signed off The Tonight Show for the final time, and I’m already missing his “Jaywalking” segment. In this classic “man-on-the-street” bit, Jay would walk up to unsuspecting passers-by to ask questions about hot-button…
Flipboard: The Facebook Paper That Already Existed
There’s no doubt that print newspapers are losing popularity and sales as online news consumption takes off in the form of websites, smartphone apps, and social media platforms. In fact, according to a recent study by Pew, over half of Americans…
5 Ways to Deal with a PR Crisis
A PR crisis can happen fast. An unexpected event ripples throughout the company and executives go into crisis mode, seeking shelter in the boardroom. Employees whisper in the hallways. And, once that crisis spreads to the outside world, public…
4 Things to Remember When Creating a LinkedIn Company Page
When B2Bs are getting started on LinkedIn, the first thing to do is set up a LinkedIn Company Page. LinkedIn is one of the fastest-growing social networks and it’s becoming a lot more than just a platform for job-seekers. Sales reps are connecting…
3 Ways Brands Can Use Instagram Direct for PR
New social media channels always mean new potential opportunities for PR agencies. Last week, we saw the rise of Instagram Direct (retired since). It’s essentially the same Instagram experience we’ve come to know and love, but now with the…
Facebook Might Actually Save Publishing After All
Let it be known that, yes, I do read BuzzFeed. And before you mock, let it also be known that hordes of much more highly respected people than me read it, too. People like Heidi Moore, finance and economics editor at The Guardian, for instance.…
Facebook, Twitter, LinkedIn and … SlideShare?
Brands are well aware by now that a presence on social media is a necessity for public relations in this day and age. Facebook, Twitter, and LinkedIn claim the top three places for most popular social media sites for businesses, but there is…
4 Ways to Ensure Your B2B Social Media Strategy Isn’t Just a Corporate Afterthought
Sometimes, it seems like everything has already been said about B2B social media marketing. There are hundreds, maybe thousands, maybe hundreds of thousands of articles all talking about the same thing: strategy. To succeed on social media,…
Taiwan 2013: Growing media influence and active political debates
Leaving Europe this week our series moves on to Asia where Christine Kao and Claire Chen share their insights into the Taiwanese market with us.
1. How did the global recession affect the demand for PR in Taiwan in 2013?
In…