Ranging from important corporate and governmental announcements, to news and user information sharing, social media has been a huge part of our lives for more than a decade. Like it or hate it, social media platforms are simultaneously a time sink, a large entertainment network, a news and opinion dissemination tool and a lot more. Find below some of our thoughts and facts about it.

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France - Eiffel Tower at Night

Continental drift in modern PR? – Insight France

We talked to experts of our partner public relations agencies around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Manon Aubert, of or French agency partner Point Virgule…
Social Media Channels

How Pinterest is Saving the Media

"Organize and share the things you love." With this simple direction, Pinterest has morphed into a ridiculously addictive social media site where users share images on digital pinboards. At March we've blogged about how Pinterest is used around…
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The Risks & Rewards of Social Media for PR

With the advent of Cloud computing, the public relations industry has found ways to adapt and creatively leverage new forms of communication and Cloud-based services – namely, social media and networking tools. But what’s the best way to…
Crisis situation - a person sitting down with a hand to his head

The Intersection of Social Media and TV

If you find yourself tweeting during your favorite TV program, you’re not alone. Social media has brought with it a revolution in the way we watch TV and provides a new feedback vehicle to those behind the scenes of our favorite shows. This…
5 Major Marketing Trends to Prepare for

PR Trends to Watch in 2012

With 2011 coming to a close, lots of PR/Marketing industry experts have reflected on the year behind us and made some wise predictions for the year ahead. It’s important for us as industry professionals to stay on top of trends so we’re…
Social Media Channels

Social Media: Where Do You Turn for News?

It’s obvious that social media has become a pervasive way to gather news and information on trending topics, current events and interesting subject matter, but has it become the top source people turn to, or is it merely a supplement for more…
Crisis situation - a person sitting down with a hand to his head

Social Media 101 with Professor Ochocinco

Last Monday, New England Patriots wide receiver and reality television star Chad Ochocinco took an entire Emerson College social media class out to dinner in Boston. The venue was Inman Square’s All-Star Sandwich Bar, and the discussion was…
Man with blue eyes and beard looking directly at viewer

Mr. Clean’s Mustache Mania

Meet the face of new marketing, equipped with a mustache. Through November, the legendary Mr. Clean mascot for Mr. Clean cleaning products will be growing a ’stache in proportion to the amount of new likes he gets on his Facebook fan page.…
Social Media Channels

New Social Media Stats – Who is Most Likely to Network?

Nielsen just recently released its Social Media Q3 Report and, unsurprisingly, social media is on the rise. Anyone who is remotely connected to the outside world could have guessed that social media is infiltrating almost every aspect of how…
Social Media

Social Media Dos and Don’ts in 2011

The Boston Globe recently published a slideshow series on social media etiquette, listing helpful tips, dos and don’ts of social networking sites, including Twitter, LinkedIn, and Facebook. As social media continues to evolve, many are still…
Crisis situation - a person sitting down with a hand to his head

How Should Social Media Be Regulated in the light of Arab Spring, U.K. riots and Philadelphia’s “flash mob”?

Is social media the culprit behind the Arab Spring, U.K. riots, and Philadelphia's "flash mob" attacks? Officials want social media behind bars for inciting violence, saying people are using mobile devices to post to Twitter and Facebook–quickly…
Crisis situation - a person sitting down with a hand to his head

Social Media Scandal: Lessons From Weiner

"The picture was of me, and I sent it." - Words from a Weiner. Pun intended. For the past few weeks the news has been filled with a social media scandal: Anthony D. Weiner, the married former New York congressman, admitted to sending explicit…