Ranging from important corporate and governmental announcements, to news and user information sharing, social media has been a huge part of our lives for more than a decade. Like it or hate it, social media platforms are simultaneously a time sink, a large entertainment network, a news and opinion dissemination tool and a lot more. Find below some of our thoughts and facts about it.

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The Pros & Cons of Social Media Tools: Tumblr

There are so many social media tools out there, it’s hard to know what is what, and what is for what. For me Tumblr is one of those tools. I’ve heard it in passing a lot, but never really used it myself. That’s why Brenna Ehrlich’s article…
Social media effect: people laughing and pointing at laptop screen

How Good Are You At Social Media? Some stats and some advice

Well, if you’re working in advertising, the answer may be quite different than if you’re working in PR. According to a joint study by the Worldcom Public Relations Group and the Transworld Advertising Agency Network, public relations is…
Social Media

Social Media Influence in Japanese Relief

As relief efforts are underway in Japan, social media is stepping up its role to provide ways for the international community to provide support. In this time of crisis, social media has truly proven its influence in connecting the world, creating…
ikea magazine

Even if it hurts, just write “Ikea” instead of “IKEA”, recommends Swedish PR expert Jan Ståhlberg

In our PR series today Swedish PR expert Jan Ståhlberg, shares some insights on current local PR and communications trends in the land of elks and IKEA.* 1. What is the latest trend (change) in PR you have identified in your region? Jan Ståhlberg:…
Dos & Don’ts Of Social Media Marketing

Q&A with Ben Munoz of Social Enterprise BensFriends.org

We’ve done a lot of great interviews for PR Nonsense—from Red Mango to Chatfé to Boloco. Now up: Ben Munoz, founder of BensFriends.org, a social enterprise dedicated to providing safe and supportive online patient communities for anyone…
Social Media stats and profiles

2011: Social Media and Budgets

Marketing departments across all sectors are gearing up for 2011.  This means brainstorming new ideas, strategizing marketing and communications initiatives and allocating the right resources to meet budgets. However, many marketers are unsure…
Twitter - Blue bird with glasses holding a smartphone with Twitter's logo

All that Twitters Isn’t Gold. Unhappy consumers can give a company a poor review any time, from anywhere. 

Social media is changing the way that companies do business. Rather than throwing content at people we assume are interested, social media provides an arena where marketers, advertisers, and employees of all levels can interact with their customers.…
foursquare

Top 10 Reasons People Check-In to Foursquare

Last week, I looked at where people are checking-in on location based social networks like foursquare, but now I want to know why people are checking-in. Is it the accumulation of points? The attainment of new badges? The hope that your friends…
foursquare

The foursquare Phenomenon Explained

As a recent foursquare addict member, I’ve been questioned by several friends and colleagues each time I pull out my phone to “check-in” when we arrive at a new location. It would seem that, even though foursquare is adding close to…
Sports medicine

Celtics are Social Media Champs

If you’re a Boston Celtics fan who can’t score tickets and don’t get enough of your favorite players on television, you’re in luck: social media is here to help. The Boston Celtics is using social media in an effort to increase team…
Dos & Don’ts Of Social Media Marketing

There Are Three Types of Twitterers: The Conduit, The Thinker and The Writer

Recently, Beth Brenner took the fictional social network “Woof” as warning to those whose social media habits had spiraled out-of-control. Social media discipline is something that nearly everyone in communications struggles with, precisely…
Dos & Don’ts Of Social Media Marketing

The Social Media Revolution Continues

I’m amazed that people are still questioning whether social media is a fad or not. Social networks and online interactions have exploded over the past few years and are continuing to grow, without any hint of a plateau. Erik Qualman, author…