Posts

Storytelling in PR and Marketing

The importance of Storytelling in a PR and Marketing strategy

There is no doubt that telling a story appropriately has proven to be a powerful tool to conquer audiences. Brands that develop a well-constructed storytelling concept achieve a better market positioning by connecting emotionality with stakeholders,…
Storytelling in PR and Marketing

Captivate Your Audience with Dynamic Storytelling

It’s easy to tell when someone is reciting memorized company jargon rather than speaking from the heart. Instead of repeating the same old lines, why not tell a story? A great one makes your audience want to know more—and more importantly,…
In PR, Story Has to Dictate the Format

In PR, Story Has to Dictate Format

Technology and storytelling go hand-in-hand more than most people realize. When you think about it, it is the perfect marriage of art and science. As technology evolves, we’re able to complete more tasks more easily and efficiently. The impact…
Content Marketing Strategy

Content Marketing is a Couple Thousand Years Older Than You Think

Recently, I found myself surfing the interwebs, as I often do, for a good read. Being a PR professional and an avid consumer of all types of media content, I started reading an interview with New York Times bestselling author Guy Kawasaki, where…