Posts

Five Steps for Responding to Online Criticism
Remember the Online Disinhibition Effect? It’s the term that psychologists use for the loosening (or complete abandonment) of social norms in online encounters. You’ve probably witnessed some examples of this effect when an online discussion…

How to Successfully Use Surveys & Research to Fuel PR Campaigns
There was a time when public relations was limited to positioning clients in front of the media. That time, however, is over, as the digital age has caused PR to evolve into much, much more. While media relations is still a very big part of…

The Founding Fathers: America’s First PR Firm
“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”
That legendary line gives…

Facing the Online Disinhibition Effect: Whether and When to Respond to Negative Comments
If you are a business owner or company executive, you probably should be worrying about the Online Disinhibition Effect. According to research conducted by Rider University psychologist John Suler [PDF], it’s the Online Disinhibition Effect…

PR is about earning trust – all fruitful relationships are built on that
PR professionals often get criticized for being “spin doctors” – that is, taking something bad and trying to convince people it’s actually good. For 99 percent of public relations firms, this couldn’t be further from the reality of…

What Businesses Can Learn From Vinyl
Jennifer Connelly Public Relations' Creative Director Derek Brown reminds marketers that 91% of purchase decisions still happen through face-to-face conversations.

Smaller enterprises can also benefit from a public affairs programme
One of the hardest things to get over to clients is that no matter who they are, they can benefit from establishing a public affairs programme. Many feel that speaking to politicians has nothing to do with their primary goals of building…

How to Use Press Releases for Content Marketing
This post was first published by Martin Jones on March Communications' blog PR Nonsense.
Not so long ago, the press release was the be all and end all of any outbound influencer relations. PR firms would fire the release out to the influencer…

The six ‘Ws’ (and one ‘H’) of research-led PR
First of all…why?
Any PR specialist worth their salt knows that journalists, in both trade and national media, covet new statistics to fill column inches. Figures offer credibility for claims made, give insight into specific markets or audiences,…

Infographic: The Best (and Worst) Times to Send a Pitch
This post was first published by Hanah Johnson on March Communications' blog PR Nonsense.
Pitching ideas to the media is one of the most important skills every PR pro should master. And while email is perhaps the primary vehicle for getting…

The growing importance of the digital press rooms and how they can complement other channels
With MWC Barcelona, one of the most important mobile technology trade fairs, will open its gates again next Monday. LifeProof, one of GlobalCom’s international PR clients will introduce its latest protective cases for smartphones and tablets…

The Careful Art of Not Pitching
This post was first published by Doug Flora on March Communications' blog PR Nonsense.
Everybody wants the front page of the Wall Street Journal, and we PR people know that better than anyone. But while it should always be our goal to give…