PR strategies are long and short term plans that look at the options and resources available to establish the order and type of activities required to communicate best, with the final purpose of increasing the profile of an individual or organisation, building brand awareness.

Posts

Founding Fathers, Statues, America, Democracy

The Founding Fathers: America’s First PR Firm

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” That legendary line gives…
PR Crises

Facing the Online Disinhibition Effect: Whether and When to Respond to Negative Comments

If you are a business owner or company executive, you probably should be worrying about the Online Disinhibition Effect. According to research conducted by Rider University psychologist John Suler [PDF], it’s the Online Disinhibition Effect…
Public Relations, PR

PR is about earning trust – all fruitful relationships are built on that

PR professionals often get criticized for being “spin doctors” – that is, taking something bad and trying to convince people it’s actually good. For 99 percent of public relations firms, this couldn’t be further from the reality of…
Business suited man with ear plugs looking at his phone outside

What Businesses Can Learn From Vinyl

Jennifer Connelly Public Relations' Creative Director Derek Brown reminds marketers that 91% of purchase decisions still happen through face-to-face conversations.
Game of strategy: chess pieces on the table

Smaller enterprises can also benefit from a public affairs programme

One of the hardest things to get over to clients is that no matter who they are, they can benefit from establishing a public affairs programme. Many feel that speaking to politicians has nothing to do with their primary goals of building…
Business suited man with ear plugs looking at his phone outside

How to Use Press Releases for Content Marketing

This post was first published by Martin Jones on March Communications' blog PR Nonsense. Not so long ago, the press release was the be all and end all of any outbound influencer relations. PR firms would fire the release out to the influencer…
Research PR

The six ‘Ws’ (and one ‘H’) of research-led PR

First of all…why? Any PR specialist worth their salt knows that journalists, in both trade and national media, covet new statistics to fill column inches. Figures offer credibility for claims made, give insight into specific markets or audiences,…
Writing a pitch for the media

When is the best (and worst) time to send a pitch

Pitching ideas to the media is one of the most important skills every PR pro should master. And while email is perhaps the primary vehicle for getting stories out, it’s oftentimes our greatest enemy. Journalists consistently cite email as…
People gathered at a congress in a large conference place

The growing importance of the digital press rooms and how they can complement other channels

With MWC Barcelona, one of the most important mobile technology trade fairs, will open its gates again next Monday. LifeProof, one of GlobalCom’s international PR clients will introduce its latest protective cases for smartphones and tablets…
Business suited man with ear plugs looking at his phone outside

The Careful Art of Not Pitching

This post was first published by Doug Flora on March Communications' blog PR Nonsense. Everybody wants the front page of the Wall Street Journal, and we PR people know that better than anyone. But while it should always be our goal to give…
Business suited man with ear plugs looking at his phone outside

Continental drift in modern PR? – Interview with Vilma Bosticco

Today our interview series is featuring Vilma Bosticco of Prima Pagina, GlobalCom ’s partner PR agency in Italy, who provided us with some insights regarding their local PR practices and regional trends.* 1. What status do social and digital…
Business suited man with ear plugs looking at his phone outside

Besting the Booth Babe Trade Show Strategy

This post was first published by Meredith L. Eaton on March Communications' blog, PR Nonsense, and may be viewed here. As you would expect from any major tech trade show, last week’s Interop event in Las Vegas generated quite a bit of…