PR strategies are long and short term plans that look at the options and resources available to establish the order and type of activities required to communicate best, with the final purpose of increasing the profile of an individual or organisation, building brand awareness.

Posts

Founding Fathers, Statues, America, Democracy
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The Founding Fathers: America’s First PR Firm

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” That legendary line gives…
PR Crises
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Facing the Online Disinhibition Effect: Whether and When to Respond to Negative Comments

If you are a business owner or company executive, you probably should be worrying about the Online Disinhibition Effect. According to research conducted by Rider University psychologist John Suler [PDF], it’s the Online Disinhibition Effect…
Public Relations, PR
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PR is about earning trust – all fruitful relationships are built on that

PR professionals often get criticized for being “spin doctors” – that is, taking something bad and trying to convince people it’s actually good. For 99 percent of public relations firms, this couldn’t be further from the reality of…
Prospect Law CAse Study
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What Businesses Can Learn From Vinyl

Jennifer Connelly Public Relations' Creative Director Derek Brown reminds marketers that 91% of purchase decisions still happen through face-to-face conversations.
Game of strategy: chess pieces on the table
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Smaller enterprises can also benefit from a public affairs programme

One of the hardest things to get over to clients is that no matter who they are, they can benefit from establishing a public affairs programme. Many feel that speaking to politicians has nothing to do with their primary goals of building…
Prospect Law CAse Study
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How to Use Press Releases for Content Marketing

This post was first published by Martin Jones on March Communications' blog PR Nonsense. Not so long ago, the press release was the be all and end all of any outbound influencer relations. PR firms would fire the release out to the influencer…
Research PR
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The six ‘Ws’ (and one ‘H’) of research-led PR

First of all…why? Any PR specialist worth their salt knows that journalists, in both trade and national media, covet new statistics to fill column inches. Figures offer credibility for claims made, give insight into specific markets or audiences,…
Prospect Law CAse Study
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Infographic: The Best (and Worst) Times to Send a Pitch

This post was first published by Hanah Johnson on March Communications' blog PR Nonsense. Pitching ideas to the media is one of the most important skills every PR pro should master. And while email is perhaps the primary vehicle for getting…
Prospect Law CAse Study
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The Careful Art of Not Pitching

This post was first published by Doug Flora on March Communications' blog PR Nonsense. Everybody wants the front page of the Wall Street Journal, and we PR people know that better than anyone. But while it should always be our goal to give…
Prospect Law CAse Study
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Besting the Booth Babe Trade Show Strategy

This post was first published by Meredith L. Eaton on March Communications' blog, PR Nonsense, and may be viewed here. As you would expect from any major tech trade show, last week’s Interop event in Las Vegas generated quite a bit of…
5 Major Marketing Trends to Prepare for
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PR Trends to Watch in 2012

With 2011 coming to a close, lots of PR/Marketing industry experts have reflected on the year behind us and made some wise predictions for the year ahead. It’s important for us as industry professionals to stay on top of trends so we’re…
Prospect Law CAse Study
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Case Studies – Premium Content in Today’s Content Age

In today’s “content-age,” the creation of data is as simple as hitting “submit” on a blog entry or uploading a video to YouTube – anyone can do it, and practically everyone is doing it, causing content growth to increase at astonishing…