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Man under newspapers

Online Newsrooms – Maximizing Media Opportunities

In PR, some of the most strategic campaigns are launched around news or product announcements. But, these involve a lot more than just issuing a press release. It often takes months of preparation to establish relationships with members of the…
Clean Energy - Windmill in the sun

Smart Grid – hype topic or information gap?

When you deal with a topic on a daily basis it is sometimes hard to estimate how informed a larger audience is about it. Is it (still) a topic for experts, is the general public interested at all, what do people think about it and do they feel…
Man under newspapers

The Screen Marches On: Content consumption shifting from paper to screen looks set to accelerate

The continuing trend of content consumption shifting from paper to screen looks set to accelerate. The Mendelsohn Affluent Survey, a survey of the top fifth of U.S. households with household income over $100K, found that the popularity of the…