In PR, some of the most strategic campaigns are launched around news or product announcements. But, these involve a lot more than just issuing a press release. It often takes months of preparation to establish relationships with members of the media community and get them interested in your client’s business and solutions. This ensures that when the big announcement comes along, they already have some familiarity with the company and interest in its future developments or direction. Read more
The continuing trend of content consumption shifting from paper to screen looks set to accelerate.
The Mendelsohn Affluent Survey, a survey of the top fifth of U.S. households with household income over $100K, found that the popularity of the iPad is expected to continue to grow, with 1.4m affluent consumers planning on purchasing a tablet, 1.7m planning to buy an e-reader and 4.5m planning to buy a smartphone.
The survey polls a group considered to be the driving force behind the U.S. economy. These households accounts for approximately 60% of household income and about 70% of all net worth. With 98% of them online (compared to a national average of 70%) they also own a lot of screen-based devices – of the 44m affluent heads of household, 14.5m own smartphones, 2m own e-readers and nearly 1m own tablets.
There were a couple of other trends that are interesting / worrying…