Tips & Tricks

Since there are no two PR campaigns, two clients or two audiences the same, things can sometimes go wrong for the right reasons or exceptionally well for the wrong reasons. We stand to learn from both. So please read some useful tips and tricks that both emerging and seasoned PR professionals could make use of to ensure PR efforts run smoothly and deliver the desired results.

Also make sure to check some of the tools and checklists we recommend.


Public Relations, PR

PR is about earning trust – all fruitful relationships are built on that

PR professionals often get criticized for being “spin doctors” – that is, taking something bad and trying to convince people it’s actually good. For 99 percent of public relations firms, this couldn’t be further from the reality of…
Take notes: advice, tips and lessons

12 (very quick) tips for smart communications

For clarity in all of your corporate communications, adhere to these tips. Not only will you showcase your polish and professionalism upon every interaction with your target audience, you’ll cut through the clutter with a commitment to quality…

Mexico: branding a country – these are the five pillars of the communication strategy

Companies might experience image problems caused by various reasons including disappointed customers, internal scandals, bad crisis management and many more. But not only commercial organizations can suffer from a biased public perception –…
Telecommunications, Help, Support, Advice

3 Ways to Micro-Target Your PR Pitches

When PR firms are sending out a pitch, it’s important to tell a compelling story and know the best times to send a pitch, but you also need to make sure your pitches are relevant to the influencers and audience you want to reach. Not every…

What Does “Digital Disruption” Mean for B2B Tech PR?

Digital disruption is a term we’re hearing a lot these days. As the digital infrastructure expands and grows more capable, and as businesses keep creating innovative and exciting products and services, we’re coming to find out that digital…
World Map in icons

PR consultants have a vital role to play in helping clients navigate and adapt to this new transparent world

Maddie Gower of GlobalCom PR Network’s UK partner Escapade shares her thoughts on the increasingly transparent world we live in. Whether you like it or loathe it, it’s here to stay and PR consultants have a vital role to play in helping…
Linkedin logo

How B2B Tech Companies Can Generate Leads with LinkedIn

We often consult with clients on how to leverage social media to support lead generation. For B2B tech companies especially, we believe that one of the strongest channels at the moment is LinkedIn. Last year, HubSpot found that LinkedIn generated…
CSR - Corporate Social Responsibility

A Broader Perspective to Board Responsibility

This week GlobalCom PR Network Partner Stephen P. D’Alessandro from CREDAL Business Consulting introduces traditional and modern perspectives on the concepts of corporate governance and board responsibility. Milton Friedman’s traditional…
PR Crises

Getting Through a PR Crisis – some quick notes

It seems that two years following the 25th January revolution most PR work in Egypt has shifted towards contingency planning and PR crisis management. According to the Institute of PR, a crisis is “a significant threat to operations that can…
Social Media Channels

Social Media: Where Do You Turn for News?

It’s obvious that social media has become a pervasive way to gather news and information on trending topics, current events and interesting subject matter, but has it become the top source people turn to, or is it merely a supplement for more…
Airbnb room with a table and chairs around it and a cactus by thh window

AirBnB Fixes PR Problem

AirBnB has been one of my favorite new sites for more than a year now.  It’s an online service that matches people with short-term vacation rentals that are typically people’s private homes or guest rooms. There’s obviously a huge leap-of-faith…

Don’t go “off the record” in Italy but learn how to creatively combine Social Media and traditional PR

Learn how the financial crisis influenced PR practices in Italy, how to intelligently integrate social media and classical press release distribution to fulfill the needs of today’s media professionals in Italy in our international PR series…