Tips & Tricks

Since there are no two PR campaigns, two clients or two audiences the same, things can sometimes go wrong for the right reasons or exceptionally well for the wrong reasons. We stand to learn from both. So please read some useful tips and tricks that both emerging and seasoned PR professionals could make use of to ensure PR efforts run smoothly and deliver the desired results.

Also make sure to check some of the tools and checklists we recommend.


Posts

Wooden block falling - a crisis enfolding

Dealing with cyber risks: An issue becomes a crisis when the media gets involved

We live in a digital age where we have to be aware of the many cyber risks that surround us. We have to be prepared for when our cyber security systems fail to protect us – because they will fail from time to time. In 2011, the personal information…
Print news, press releases and magazines

Why Your Company Has Trouble Getting Press Coverage

Far too often, companies believe that they are entitled to media coverage. Even when no message seems to be resonating, executives often try to find undeniable reasons why they should be receiving regular pieces of coverage in the highest tier…
Linkedin logo

2 Important Things to Know about LinkedIn’s Publishing Platform

Back in February, LinkedIn opened up its publishing platform, giving 25,000 members the ability to post original, long-form content and share it with their professional networks. The social media channel has since steadily been extending access…
Case Study, Writing

Three Ways to Strengthen Your Value Propositions for PR

When bringing a new product or service to market, a fundamental part of any company’s campaign plan is to identify the key value propositions or explanations of what benefits you’re providing, for whom and how they’re unique. These are…
Turkey

Things You Should Know about Turks

When I moved to Turkey 22 years ago, all I knew and heard about this amazing country was the endless cups of tea, the kebabs and the Grand Bazar. But if you really want to get under the country’s skin, below are some less commonly known things…
Public Relations, PR

Paid, Owned and Earned Media: What They Are and How They’ve Changed

Public relations has always been about communicating a message in the best way possible, but the channels PR firms can use to do that have changed. A lot.  The digital revolution has opened countless new opportunities and blurred the once-distinct…
Office workers working at their desktops and looking at their computer screens, coding. Software jobs.

3 Tips for a Successful Summer PR Internship

With summer on the horizon, do you have an internship lined up? Whether you're graduating or finishing up another year of school, here are three tips that'll help you make the most out of the internship, no matter what the industry (although…
5 Major Marketing Trends to Prepare for

Are Clichés in PR Writing Ever OK?

Anyone with extensive academic or professional writing experience has been warned about the hazards of using clichés. In the world of tech PR, we've explained why jargon and mumbo jumbo in particular are more common than they should be. The…
New formats that will help to make your online events more interesting

How to plan a successful event in Brazil

The visibility of some events in the media can transmit the false impression that it is an easy goal to be achieved. But, at least in Brazil, this is not the case. The competition of events increases, while the attention decreases. With the…
People at an event gathering, sitting

Events in PR – A Russian Perspective

During the 22-year history of our agency we have executed hundreds of different events. Two of the most impressive ones were a ten-year program of Camel Trophy adventures on Land Rovers across some of the world’s most challenging and interesting…
Game of strategy: chess pieces on the table

Anticipation, Teamwork and Planning Ahead: The Keys to a Successful PR Campaign

One of the best-remembered episodes of the TV sitcom WKRP In Cincinnati is “Turkeys Away,” in which the manager of the eponymous radio station devises a sure-fire way to boost his station’s listener base during the holiday season — a…
Game of strategy: chess pieces on the table

A Twist on the Traditional PR Event (by JCPR)

Branding your own event puts you in control The world of communications and public relations provides an endless amount of obstacles but the goal is always the same: gain exposure for your brand. And as editorial staff continues to shrink…