Tips & Tricks

Since there are no two PR campaigns, two clients or two audiences the same, things can sometimes go wrong for the right reasons or exceptionally well for the wrong reasons. We stand to learn from both. So please read some useful tips and tricks that both emerging and seasoned PR professionals could make use of to ensure PR efforts run smoothly and deliver the desired results.

Also make sure to check some of the tools and checklists we recommend.

Posts

Danish Agriculture & Food Council

Dressed for Success at PR Events in Denmark

PR events are excellent occasions for meeting potential clients and launching new products. But, as with all PR services, you have to prepare them very carefully if they should turn out to be anything other than a waste of time. The People…
Web developers in front of their machines, coding

Failure to Launch: 6 Tips for a Better Website Development Experience

In what may be the single biggest debut belly flop in internet history, the healthcare.gov website continues to struggle with intermittent outages, an inability to handle peak usage and critical breakdowns at key points. Put aside the politics…
Social Media Channels

How to Bring the Power of Social Media to Networking Events

We spend so much time in front of computers and on social media that, now more than ever, it’s important to remind ourselves how a little face time can go a long way — and I’m not talking about the Facetime app on your iPhone. Smartphones…
Public Relations, PR

4 Tips for Getting the Most Out of Your PR Agency

A lot of the public relations blogs out there are great references for tips and tricks on how public relations agencies can better service their clients. For PR professionals, how-to articles on topics such as planning the perfect product launch,…
Wonder Sparks, Lights magic

How Speaking & Awards Programs Work Wonders for PR

There are a number of tactics that public relations professionals use to establish clients as thought- leaders, including running influencer relations and contributed content campaigns. But another important element that helps our clients stand…
Print news, press releases and magazines

3 Ways to Give a Great Interview to Journalists and Analysts

In the world of tech PR, the summer months bring a small respite between the tradeshow-crazed spring and fall. This gives us the perfect opportunity to reflect on the positives and negatives of the many briefings we facilitated either on-site…
Evidence, Clues, Traces, Footprint

Demand evidence and think critically!

Like the spurious claims companies make about being “innovative”, of which I’ve written much before, there are plenty of organisations that claim to be “thought leaders”. But how can you tell if they really are? Because they say so?…
Public Relations, PR

PR is about earning trust – all fruitful relationships are built on that

PR professionals often get criticized for being “spin doctors” – that is, taking something bad and trying to convince people it’s actually good. For 99 percent of public relations firms, this couldn’t be further from the reality of…
Take notes: advice, tips and lessons

12 (very quick) tips for smart communications

For clarity in all of your corporate communications, adhere to these tips. Not only will you showcase your polish and professionalism upon every interaction with your target audience, you’ll cut through the clutter with a commitment to quality…
Mexico

Mexico: branding a country – these are the five pillars of the communication strategy

Companies might experience image problems caused by various reasons including disappointed customers, internal scandals, bad crisis management and many more. But not only commercial organizations can suffer from a biased public perception –…
Telecommunications, Help, Support, Advice

3 Ways to Micro-Target Your PR Pitches

When PR firms are sending out a pitch, it’s important to tell a compelling story and know the best times to send a pitch, but you also need to make sure your pitches are relevant to the influencers and audience you want to reach. Not every…
Technology

What Does “Digital Disruption” Mean for B2B Tech PR?

Digital disruption is a term we’re hearing a lot these days. As the digital infrastructure expands and grows more capable, and as businesses keep creating innovative and exciting products and services, we’re coming to find out that digital…