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Our PR interview series* will visit India today: in our latest interview with Xavier Prabhu, Founder and Chief Mentor of the Indian communication group Businesshubs, you will learn why PR is highly localized in India (as all well-executed international PR efforts should be) and why a lot of overseas companies fail here in their overall marketing and PR strategies. Additionally, you will read about the mobile revolution here and the increasing acceptance of the new communication channels in this market. Read more