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Over 50 percent of executives watch work-related YouTube videos at least once a week.

By Valerie Pilossof, Jennifer Connelly Public Relations Intern

While YouTube is typically associated with singing cat videos or montages of the newest dance fad, it is also a very useful online tool when it comes to business-to-business (B2B) communication and marketing.

Currently the largest online video sharing network, YouTube houses many professional videos relating to current events, politics, business and more, and can be extremely advantageous when used by B2B marketers for the following reasons: Read more