GlobalCom PR-Network supports Clean Tech Media Award 2009

The who is who in clean tech business as well as celebrities from culture, media, economy and politics could be spotted on the green carpet of the German Clean Tech Media Award gala last Thursday in Berlin.

Sustainability made in Germany – that’s what Clean Tech Media Award (CTMA) is all about. Together, Pioneers of climate protection and VIPs with concern for our environment lobby for an improved ecological awareness. GlobalCom PR-Network GmbH is one of the partners and sponsors of the Award.

The CMTA honours exceptional green projects and green technology in the categories „Technology“, „Sustainability“, „Culture & Media“ and „New Research Talent“.

Check out the video to view the comments of award winners and sponsors of the Clean Tech Media Award 2009 including Ralf Harmann, founder of GlobalCom PR-Network GmbH and the CleanEnergy Project.




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Confused? Well don’t be!

Having fun at work - the Escapade TeamWith Escapade PR, GlobalCom gains new driver for consumer business

With the plethora of communications channels now available to reach consumers, it can be confusing to know where and how to apportion your public relations budget.
Do you opt for a social media route putting all your effort into bloggers, social media sites and on-line engagement?  Or should you rely on traditional print media to get your message across?  Or maybe regional radio both on and off-line is where you should be?

In reality there isn’t a one-stop solution for any brand, service or product.

If you have a mass market product targeting gatekeepers in a demographic or location that doesn’t have internet access at home then it is probably true to say that an on-line campaign would be wasted.  A better engagement route might be broadcast and women’s lifestyle magazines.
Conversely, if you have a service that is targeting students, it is probably not an efficient use of time and effort to target traditional print media but to look at experiential and on-line instead.

The key to a successful campaign is to really understand your target audience, their media consumption and their buying behaviour.

Escapade is an affiliate company of the CCGroup, and focuses on Consumer lifestyle. “Our broad lifestyle expertise spans food & drink, electronics, home, consumer technology, fmcg, leisure and personal care – so we have plenty to offer our clients’ brand”, explains Lynne Goddard, Head of Escapade. “The agency has just joined GlobalCom and will become a main driver for the network’s increasingly dynamic consumer lifestyle business.”

Escapade will be an excellent partner for international PR campaigns in the consumer lifestyle segment, and they know their media channels well,” says Ralf Hartmann, Chairman and Founder of GlobalCom.
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Lynne Goddard